Senior Foodservice Business Development Manager

Job Description

Job Description

Job Description Summary

At Avocados From Mexico, we nurture hearts to live life deliciously. We are curious-minded and have a relentless passion for disruption that delivers results. The Sr Foodservice Business Development Manager will serve as a member of the company’s Food Service team helping to lead the company’s partnership vision and values. The individual will assist with helping the AFM Foodservice team become a world-class foodservice sales and marketing team, becoming the unquestioned leader in the fresh produce category within Foodservice. The role is responsible for leading the business development across multiple segments to drive the promotional programs that will accelerate short term demand through partnerships in restaurant chain accounts, broadliners, contract feeders, universities and concessions. This individual will be responsible for identifying and driving growth opportunities in the foodservice channel to increase overall avocado menu penetration. The role will require strong relationship management skills and the ability to prospect and maintain existing partnerships that support future growth in the channel.

Responsibilities

• Utilize market knowledge to develop new business opportunities through prospecting, leads, and referrals for target operator accounts.
• Develop and maintain relationships with key stakeholders in existing target accounts and conduct follow up as required.
• Leads the planning and implementation of new and existing promotional opportunities for targeted accounts and develops successful marketing tools for Food Service channel including key account marketing plans that leverage offers, incentives, customer social media, consumer outreach, staff education, and other tactics.
• Owns account and contract management to ensure execution of all agreements.
• Work closely with the Director Sales & Marketing to develop and implement a sales strategy and business plans for target accounts that will deliver a range of LTO’s, Menu Inclusions, Menu Ideations and Training Sessions.
• Oversee planning and execution for new business opportunities, driving contract negotiations and long-term partnerships.
• Work closely with the Foodservice Culinary & Marketing team and agencies to develop appropriate sales and marketing support materials.
• Conduct regular business reviews and develop sales stories with key partners to develop a robust pipeline of opportunities in key accounts and priority categories.
• Manage the relevant portion of the Foodservice team’s budget, adjust plans, programs, and marketing activities as necessary to ensure goals and objectives are achieved.
• Contributing to the company's Strategy, Planning and Forecasting for volume of fresh Avocados from Mexico.
• Work collaboratively with the Director of Sales and Marketing identify partnership strategies to best penetrate the market, including development and execution of strategies to achieve annual volume and operating targets.
• Own the development of the CRM system to upload new contacts, manage existing contacts, manage stages of relationship growth and show monthly reporting on key accounts.
• Work closely with the Marketing & Agency teams to help execute product educational demonstrations, trade shows and retailer shows, as necessary.
• Analyze monthly data and identify any issues and / or opportunities with our strategic accounts.
• Manage all promotional accounts to ensure delivery of ROI. Launching and new product placement including providing the Operator Partners with focus, tools, data, feedback and training to ensure their success.
• Preparation and delivery of detailed and professional sales / volume presentations for account reviews, innovation presentations and operator meetings.
• Propose the development, adaptation and / or changes to the company’s current product line based on trade feedback and competitive analysis

Skills / Qualifications

in client entertainment opportunities.

Education / Experience Requirements

5 to 8 year’s sales / marketing / development experience within restaurant, for a distributor, with a food broker or with another company within the Foodservice industry.