Associate / Product Owner - Marketing Resource Management (MRM) Capabilities

Humana Marketing Resource Management Product Manager

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Humana is evolving its marketing operations to enable smarter planning, faster execution, and greater transparency-and we're looking for a product manager to lead that effort. As Senior Associate / Product Manager - Marketing Resource Management (MRM) Capabilities, you'll own the roadmap for tools and workflows that support campaign intake, planning, approvals, and performance tracking.

This role is central to enabling scalable, compliant, and insight-driven marketing operations. You'll help guide the transition to a modern resource management platform and evaluate opportunities to integrate with enterprise workflow systems to support intelligent orchestration.

This role supports the day-to-day configuration and optimization of marketing resource management tools and workflows. You'll work closely with cross-functional teams-including Marketing, Creative, Legal, and IT-to ensure campaign planning and approval processes are intuitive, auditable, and aligned with enterprise standards.

Key Responsibilities

Capability Ownership & Roadmap Development

Define and evolve the product roadmap for MRM capabilities, including campaign intake, prioritization workflows, metadata governance, and performance dashboards

Lead the transition from legacy systems to a centralized MRM platform, ensuring continuity, user adoption, and operational improvement

Collaborate with platform product teams to enable new functionality and integrations (e.g., orchestration, fulfillment, audit tracking)

Partner with enterprise teams to assess integration opportunities with workflow automation platforms and guide decision-making around orchestration strategies

Cross-Functional Product Management

Collaborate with stakeholders across Marketing, Operations, Creative, Legal, Compliance, and IT to design and optimize end-to-end workflows that support campaign planning, execution, and governance

Translate business needs into scalable, compliant solutions that balance speed, transparency, and risk mitigation

Facilitate working sessions and feedback loops to ensure workflows are intuitive, auditable, and aligned with enterprise standards

Embedded Pod Support & Cross-Capability Coordination

Act as embedded support in agile pods, advising on workflow feasibility, platform capabilities, and campaign setup

Partner with other capability owners (e.g., messaging execution, creative operations, compliance) to ensure seamless campaign delivery

Support integration with orchestration platforms and fulfillment systems to enable end-to-end campaign execution

AI Enablement & Innovation

Collaborate with data science and engineering teams to evaluate and operationalize AI / ML models for workflow optimization, predictive approvals, and intelligent routing

Stay ahead of emerging trends in GenAI, intelligent automation, and adaptive planning systems

Contribute to experimentation and innovation efforts that enhance operational efficiency and campaign readiness

Impact

This role helps Humana deliver high-performing marketing campaigns that are well-planned, compliant, and member-centric-supporting smarter engagement and enterprise marketing strategies.

Use your skills to make an impact

Required Qualifications

Bachelor's Degree or equivalent work experience in Marketing, Business Operations, Information Systems, or a related field

3-5 years of experience in marketing operations, product management, or MarTech

Demonstrated success in roadmap development, platform optimization, and capability enablement

Experience working in agile environments, ideally within a dual-hat or embedded pod model

Strong understanding of campaign planning, metadata governance, and compliance workflows

Preferred Qualifications

Experience in healthcare, insurance, or other regulated industries

Experience transitioning between workflow platforms and managing change across business units

Familiarity with workflow automation platforms and integration strategies

Exposure to AI / ML-driven workflow optimization and predictive approvals

Experience with scaled agile frameworks and cross-functional product collaboration

Background in platform governance, experimentation, and capability innovation

Interest in emerging technologies such as GenAI, intelligent automation, and adaptive planning systems

Familiarity with platforms like Workfront, Aprimo, or Adobe Workfront Fusion

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$78,400 - $107,800 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.