Lead Product Marketing Manager

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! The GoFundMe Pro team is looking for a strategic, collaborative, and execution-oriented Lead B2B Product Marketing Manager (PMM) to help shape the product experience, drive go-to-market strategies, and influence roadmap development for our PLG + SaaS products.

You’ll work cross-functionally across Product, Growth, Sales, Customer Success, and Marketing—acting as the connective tissue to ensure we’re building, messaging, and delivering products that resonate with both end users and buyers. This isn’t a “just run the launch” role. You’ll be a thought partner to product and design, a feedback loop from the field, and a key player in positioning our product in a constantly evolving market.

You’ll lead GTM strategy, influence roadmap decisions with qualitative and quantitative insights, and ensure our internal teams are equipped to drive adoption, conversion, and expansion. In short : you’ll help shape not just what we say, but what we do, in a company that puts product at the center of growth.

Candidates considered for this role will be located in the San Francisco, Bay Area. There will be an in-office requirement of 3x a week.

The Job

• Lead tiered go-to-market strategies, from early ideation to launch and post-launch analysis.
• Run beta programs and gather structured feedback to influence roadmap and messaging.
• Drive adoption-focused in-product messaging and influence lifecycle campaigns for self-serve users.
• Collaborate with demand gen and other key teams to launch integrated campaigns that support both product-led and sales-led motions.

Strategic Product Influence

Cross-Functional Collaboration

Feedback Loops & Operational Excellence

You

Why you’ll love it here

We live by our core values : impatient to be great, find a way, earn trust every day, fueled by purpose. Be a part of something bigger with us!

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The total annual salary for this full-time position in this location is $168,000 - $205,700 + equity + benefits. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors including job-related skills, experience, and relevant education or training.

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Learn more about GoFundMe :

We’re proud to partner with GoFundMe.org, an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their FY ‘24 annual report.

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A little more about you

GoFundMe is where we help people help each other. Help comes in many different shapes and sizes, and so we aim to hire a team who reflects the diverse backgrounds, experiences, lifestyles and values of the people who come to the platform every day.

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