Director / Assistant Director of Marketing Communications

Marketing Communications Director / Assistant Director

Reporting to the Associate Vice President of Strategic Communications and Marketing, the Director / Assistant Director of Marketing Communications is a newly created position to support the ambitious growth of USU Advancement fundraising and alumni engagement. This represents a fantastic opportunity for a seasoned marketing communications professional to be part of a highly productive team. The position will be hired as either an Assistant Director (Marketer II) or Director (Marketer III) based upon depth of education / experience and duties assigned. (See Minimum Qualifications section below.)

The Director / Assistant Director is tasked with a diverse set of responsibilities, so it is important for the person in this position to be flexible, proactive, and decisive with a well-rounded mix of experience in writing and editing marketing and donor solicitation content, compiling and analyzing marketing data, and managing creative campaigns.

We are a small team producing fundraising and alumni marketing communications projects for all colleges and units across the university, so we need a Director / Assistant Director who is extremely organized and collaborative, able to research each subject area they will be writing about, and willing to proactively take on complex, multifaceted projects, and see them through to completion. This position will own creative marketing and donor solicitation content writing for print and digital, as well as manage the scripting and storyboarding for fundraising and engagement video production projects.

A strong background in writing and editing persuasive creative content across multiple communications platforms are required, along with the ability to think critically and make data-driven decisions about audience and placement. Collecting and interpreting marketing data (especially digital advertising), and adjusting communications accordingly, will be crucial.

The Director / Assistant Director works closely with the entire University Advancement staff in elevating Utah State University through philanthropy and engagement, so you will be asked to juggle a wide variety of requests with competing deadlines. You will be expected to execute individual tasks side-by-side with co-workers as well as manage projects, so organizational and time management skills are important.

We are looking for a team member who has proven experience anticipating opportunities and reacting swiftly in moments that matter. If you have a passion for writing and refining marketing and donor solicitation messaging, collecting and analyzing data, uncovering new marketing angles for greater outcomes, and developing thought-provoking content, please apply!

This is not an entry-level or remote position.

Responsibilities

Creative and Strategy

• Take the lead on writing and editing persuasive donor solicitation and marketing communications for print, website, digital advertising, and social media projects and campaigns that authentically connect with our audiences, including donors, alumni, friends, and community leaders.
• Maintain high standards of originality and creativity while ensuring owned and edited written content fit the intention of the communication.
• Ensure all marketing and solicitation content is on-brand, accurate, impactful, engaging, and strategic.
• Adapt content for best use and greatest impact across communication platforms.
• Strategically navigate the complexities of a statewide institution with multiple campuses and programs, ensuring that all marketing and donor solicitation efforts align with USU Advancement's values, mission, and goals, as well as the university's strategic plan.

Digital Marketing and Data Analytics

Collaboration and Leadership

Organization and Planning

Qualifications

Minimum Qualifications :

For an Assistant Director (Marketer II) : Bachelor's degree in marketing, public relations, communications, English, or related field plus two years of relevant experience or an equivalent combination of education plus experience is required.

Preferred Qualifications :

Knowledge, Skills, and Abilities :