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Marketing Analyst & Automation Specialist

Marketing Analyst & Automation Specialist

MediabistroMemphis, TN, United States
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The Opportunity

The Memphis Grizzlies are seeking a technically skilled and analytically driven Customer Marketing Analyst & Automation Specialist to join the Memphis Grizzlies Marketing team. Reporting to the Director of Marketing, you'll play a key role as the email marketing technical expert, owning the audience building and data segmentation within Salesforce Marketing Cloud (SFMC) while driving revenue through smarter segmentation, personalized marketing, and data-informed decision-making. Your work will directly impact marketing efforts geared towards ticket sales, show rates, and broadcast viewership while also supporting partnership sales by helping to better understand our customers and optimize their journeys across email, SMS, push, paid media, advertising, and in-app experiences.

In This Role You Will

Email Marketing

  • Lead the technical execution of email marketing initiatives, including audience segmentation, personalized content delivery, and campaign logic, with the ability to adapt across various marketing platforms
  • Build and maintain dynamic audience segments using data querying and marketing automation tools.
  • Develop and QA backend logic for email campaigns, ensuring accurate targeting and personalization.
  • Support email development using HTML, CSS, and JavaScript as needed.
  • Monitor deliverability, engagement, and performance metrics, proactively identifying and resolving issues.

Customer Data & Segmentation

  • Collaborate with data teams to shape and maintain customer data models that support advanced segmentation strategies, helping fill data gaps with marketing strategies.
  • Build and manage dynamic audience segments for use in marketing automation platforms.
  • Translate strategic audience goals into actionable segments across push, email, SMS, and paid media.
  • Ensure accurate targeting and personalization through tools like Hightouch and a CDP.

    • Lifecycle Marketing & Revenue Optimization

  • Map and analyze customer journeys across all touchpoints to identify key moments for conversion and retention.
  • Research and partner with lifecycle marketers to design and optimize campaigns that drive ticket sales, attendance, and engagement.
  • Leverage behavioral data (e.g., purchase-to-scan) to uncover monetization opportunities.

    • Campaign Performance & Quality Assurance

  • Monitor campaign performance metrics and proactively flag issues (e.g., deliverability, engagement drops).
  • Conduct post-campaign analysis to refine segmentation and targeting strategies.
  • Support backend logic for email campaigns using SQL and JavaScript (as needed).

    • Data Integration & Reporting

  • Integrate and enrich marketing data from platforms like Formstack to enhance targeting and insights.
  • Build and maintain dashboards in Mixpanel and Power BI to track segment performance and revenue impact.
  • Collaborate with analytics and product teams to ensure marketing has access to actionable, revenue-focused insights.

    • Technical Execution & Support

  • Support email development using HTML, CSS, and JavaScript, with the flexibility to adapt to different marketing platforms and tools as needed.
  • Support light data engineering tasks to enable marketing automation and personalization.
  • Monitor and troubleshoot data flows between platforms to ensure seamless segmentation and subscription processes.

    • The Experience You Will Bring

  • Bachelor's degree in marketing, computer science, analytics or a related field.
  • 35 years of experience in email marketing, marketing analytics, or customer insights.
  • Proven experience managing and executing email marketing campaigns, including segmentation, personalization, and performance optimization.
  • Demonstrated experience in data-driven customer segmentation, campaign logic, and marketing automation using SQL or similar query languages.
  • Proficiency in SQL and familiarity with HTML / CSS / JavaScript for email development and troubleshooting.
  • Experience with data visualization tools such as Power BI or Tableau.
  • Familiarity with tools like Hightouch, Mixpanel, and Formstack.
  • Understanding of customer lifecycle marketing and journey orchestration across digital channels.
  • Knowledge of email QA processes, deliverability best practices, and campaign testing tools.
  • Strong analytical mindset with a focus on revenue impact and performance metrics.
  • Excellent communication and collaboration skills across technical and non-technical teams.

    • Nice to Have :

  • Knowledge of sports and entertainment, specifically NBA basketball.

    • What We Offer

    At the Memphis Grizzlies, we strive to support our team members through all stages of life with robust and attractive benefits, financial and wellness options and great perks. In addition to offering a competitive salary, we have other great benefits and perks.

    Keeping You Healthy

  • Industry leading health coverage
  • Short and Long-term disability
  • Team Member and Dependent Life Insurance
  • Group Voluntary Benefits
  • Wellness programs through EAP and Headspace

    • Discounts and Perks

  • Matching 401(k)
  • Employee Assistance Program
  • Tuition Reimbursement
  • Team Store Discounts
  • Happy Hours and other fun activities
  • Qualified parking and game night meals
  • NBA Sponsored Discount Programs
  • Employee Referral Bonuses
  • Employee Recognition Programs

    • Taking Time Off

  • Generous Paid Time Off
  • Holiday Pay
  • Paid Parental Leave

    • Memphis Basketball LLC is an equal opportunity employer. We are committed to treating all applicants and team members fairly based on their abilities, achievements and experience without regard to race, national origin, sex, age, disability, veteran status, sexual orientation, gender identity or any other classification protected by law.

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