Shopper Marketing Strategist

Shopper Marketing Strategist, Account Services Department   (This position will be based out of our Syracuse, New York or Rochester, New York offices, or Remote)   We are looking for a talented Shopper Marketing Strategist to join our growing team at PHG!   The Shopper Marketing Strategist role will be a cross-functional position that sits between our media department, analytics team and account management team working our retail / CPG client accounts.    Responsibilities :

• Oversee shopper marketing programs for agency clients, including couponing, in-store, retailer-specific partnerships, and other relevant in-store and digital shopper platforms   Manage program budgets, performance, optimizations and reporting   Collaborate with internal agency teams across departments to support holistic planning for each campaign or program   Utilize data from historical programs, platform & industry benchmarks, and ongoing campaigns to best analyze performance make strategic recommendations   Interface with client for strategy or report presentations, as needed   Maintain agency POVs on shopper programs, platforms and state of the industry   Requirements :    Strong understanding of shopper marketing campaigns, platforms and industry landscape   Strong understanding of Retail Media Networks (RMN)   3+ years of experience directly managing shopper marketing programs   Shopper marketing platform experience is a must (Catalina, iBotta, Fetch, Neptune Retail Services, Vestcom and more) Retail media experience is a must (Walmart Connect, Kroger Precision Marketing, Instacart, HEB Retail Media, Target Roundel, Albertson's Media Collective and more) Bachelor’s degree in shopper marketing, advertising, marketing, media, business or related degree   Outstanding organizational skills   Strong detail management   Excellent written and verbal communications ability   Ability to work independently and as part of a team is a must   Ability to analyze and solve problems     WHY WE'RE HIRING?    The short answer?
• We're looking to keep a good thing going.
• An independently owned full-service marketing agency, Pinckney Hugo Group has grown consistently over the past 20 or so years.    We've created bigger and better work, added to our capabilities and expanded to serve a wider range of regional, national and international clients.
• It's all happened because we've been able to bring in incredibly talented and dedicated people to help build something special.
• And because we don't plan on slowing down anytime soon, we're posting career opportunities like this one.    WHY PHG?    For starters, you'll have the chance to work on some of the biggest brands and most exciting projects in the world — all from right here in Upstate New York, and in some cases, from the comfort of your home.    You'll be challenged, but you'll never be on your own.
• What we offer takes a full team.
• And we're just that — a team.

A group of complementary talents that, when unleashed together, can do anything we set our minds to.    Some of our comprehensive and competitive benefits include :

We strongly encourage people of color, members of the LGBTQAI+ community, people with disabilities and other underrepresented groups to apply to join our team.

Apply today and explore all the ways you can grow with us.