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Digital Marketing Analyst

Digital Marketing Analyst

VirtualVocationsWarren, Michigan, United States
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A company is looking for a Digital Marketing Analyst to lead the analysis of digital media campaigns and website traffic.

Key Responsibilities

Analyze digital marketing performance to inform strategy and optimize outcomes

Develop dashboards and reports across various platforms

Manage data workflows for Media Mix Modeling (MMM), including collection, cleansing, and integration

Required Qualifications

Bachelor's degree

3+ years in digital marketing analytics, website analysis, or media planning

2+ years of experience with tag manager systems

2+ years of experience with web analytics and visualization tools

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Digital Marketing Analyst • Warren, Michigan, United States

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