Senior Director of Advertising Analytics, Yield & Pricing Job at Best Buy in Min

Overview

Senior Director of Advertising Analytics, Yield & Pricing at Best Buy. This role leads key aspects of the Retail Media business, overseeing the development of advanced analytics frameworks, dynamic pricing models, and yield optimization strategies that drive incremental revenue and advertiser performance across omnichannel advertising.

This role is remote eligible and involves defining ad testing and experimentation frameworks, leading testing execution, and reporting and interpreting results to inform product and business decisions. It will help commercialize first-party data and premium retail media inventory across onsite, offsite, programmatic, search, social and in-store channels by delivering actionable insights that improve efficiency, product development, and monetization.

Base pay range : $162,588.00 / yr - $287,946.00 / yr. Final compensation depends on skills and experience.

Responsibilities

• Develop and refine yield strategies to optimize fill rate, CPMs, and monetization across direct, programmatic, and self-serve channels.
• Create and manage forecasting models for supply and demand, partnering with inventory and ad operations to improve delivery.
• Define and test pricing frameworks and models in collaboration with sales and product teams.
• Define ad testing experimentation frameworks and processes, identify test hypotheses, lead experiment readouts and recommendations to shape the product and the ad business.
• Perform custom scenario analyses to inform ad business decisions.
• Build and maintain analytics tools and dashboards to support ad sales, product, and operations teams.
• Define and operationalize top-level KPIs, dashboards, and benchmarks across formats, audiences, products, and platforms.
• Deliver actionable insights that drive revenue, advertiser value, and operational efficiency across sales and media strategy.
• Serve as a strategic thought partner to product, engineering, and sales leadership, representing analytics in executive discussions and roadmap planning.
• Hire, develop and retain a high-performing analytics team supporting advertising measurement, forecasting, pricing, and performance reporting.

Qualifications

Preferred Qualifications

What’s In It For You

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support during key moments in your life.

Our Benefits Include

About Us

As part of the Best Buy team, you’ll help fulfill our purpose to enrich lives through technology by humanizing and personalizing tech solutions for every stage of life — in stores, online and in customers’ homes. We value our employees and strive to be a great place to work where you can bring your full, authentic self to work now and in the future. Tomorrow works here.

Best Buy is an equal opportunity employer.

Position Type : Full time

Location : Minneapolis, MN

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