Marketing Manager

Job Description

Job Description

About Goodside Health :

Goodside Health provides comprehensive healthcare solutions across clinics, telemedicine, and SchoolMed programs. We are committed to delivering high-quality care to families and communities while supporting the growth and development of our service lines, including Primary Care and Well Care.

Position Summary :

The Marketing Manager serves as a player-coach responsible for leading messaging and outreach strategies across all channels. This role combines strategic planning with hands-on execution, partnering closely with the Digital Designer to deliver consistent, compelling campaigns. The Marketing Manager ensures brand alignment, drives awareness, and supports growth initiatives through effective marketing and communications.

Key Responsibilities :

Develop and manage content for social media, email campaigns, partner communications, and community outreach

Translate company services into compelling messages for families, school districts, providers, and community partners

Coordinate with the Digital Designer to ensure visual and written content are aligned and campaign-ready

Maintain and execute the campaign calendar across all channels

Analyze engagement data and adjust campaigns to improve results

Manage collateral, talking points, and marketing support for business development and clinic teams

Coordinate marketing needs for events, conferences, and school district partnerships

Ensure brand consistency across all platforms and materials

Perform other related duties as assigned

Required Skills & Qualifications :

Bachelor’s degree in Marketing, Communications, or related field

Minimum of 3 years of marketing experience with demonstrated campaign management

Excellent written and verbal communication skills, with the ability to craft persuasive content for multiple audiences

Strong organizational and project management skills; able to manage multiple campaigns simultaneously

Proactive, resourceful, and comfortable working independently and collaboratively

Familiarity with digital marketing tools, social media platforms, and analytics dashboards

Preferred Qualifications :

Experience in healthcare or pediatric marketing

Supervisory experience

Work Environment & Physical Requirements :

Hybrid office / remote environment with clinic visits and community-facing responsibilities

Ability to lift at least 20 lbs, stand and walk for extended periods, and perform tasks requiring fine motor skills and visual acuity

Schedule :

Full-time, standard business hours with occasional evenings / weekends for events

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