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Growth Marketer Job at Tecla in Washington

Growth Marketer Job at Tecla in Washington

MediabistroWashington, DC, United States
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Pay found in job post

Retrieved from the description.

Base pay range

$65,000.00 / yr - $83,000.00 / yr

About the Role

We are looking for a Growth Marketer who can work across all major growth channels including SEO and web, paid acquisition, CRO, and content marketing. This role is ideal for a generalist with strong technical chops who enjoys being hands-on across campaigns rather than specializing in just one area.

This is a work-from-home role based in Austin. You will primarily work remotely, but you must be located in Austin and available for 4 to 5 in-person team meetings per month with prior scheduling. You will also attend and help run Tecla-hosted and sponsored events, including occasionally speaking, hosting, or moderating. Some travel may be required, starting at about 10 percent and potentially increasing to 20 to 30 percent as events expand.

About 20 percent of your work will also support Tecla’s portfolio of brands and business segments, applying your growth marketing skills across multiple ventures. You will work directly with the Head of Growth and Partnerships and the CEO, both based in Austin, while also collaborating remotely with team members in Argentina and Chile.

Responsibilities

SEO and Web

  • Conduct keyword research and competitive analysis to identify high-intent opportunities
  • Create new pillar pages, lead pages, and website content to support growth
  • Draft outlines and collaborate with design and development teams to build high-quality web assets
  • Drive improvements in on-page optimization, technical SEO, and overall web presence
  • Launch, manage, and optimize campaigns
  • Write ad copy and partner with design for creative assets
  • Manage budgets and report on CPL, CPQM, and CAC

CRO (Conversion Rate Optimization)

  • Design and run A / B tests on landing pages, forms, and funnels
  • Work with our web developer to implement experiments
  • Track and report performance improvements

    • Content Marketing Support

  • Collaborate on blogs, newsletters, and podcasts
  • Ensure content is optimized for SEO and effectively distributed across channels

    • Analytics and Reporting

  • Track performance across all growth activities
  • Deliver weekly reports with insights and recommendations
  • Success will be measured by improvements in qualified lead volume, cost efficiency across CPL, CPQM, and CAC, and contribution to pipeline and new client revenue

    • Events and Community

  • Support and attend Tecla-hosted and sponsored events
  • Be comfortable speaking, hosting, or moderating at small community events
  • Help promote events and contribute to event marketing campaigns

    • What We Are Looking For

  • 2 to 4 years of hands-on experience in growth marketing, demand generation, or performance marketing
  • A generalist mindset who is comfortable working across SEO, web, ads, CRO, and content rather than specializing narrowly in one
  • Strong copywriting and campaign execution skills
  • Experience drafting outlines and collaborating with designers and developers for web projects
  • Analytical and data-driven, with comfort tracking CPL, CPQM, and CAC
  • Must be Austin-based, not a digital nomad, and comfortable with 4 to 5 in-person meetings per month
  • Willing to travel for events, starting at about 10 percent and potentially up to 20 to 30 percent

    • Compensation and Benefits

  • Base Salary : $65,000 to $80,000 (Austin-based)
  • 401k Safe Harbor Contribution : 3 percent of base salary (~$1,950 to $2,550 annually)
  • ICHRA medical reimbursement (group health plan coming soon)
  • Flexible PTO : 2 weeks per year plus 10 paid federal holidays
  • $1,000 work-from-home stipend at onboarding
  • Total Compensation Range : $67K to $83K+

    • Why Join

    You will be joining a lean, growing team where your work has direct impact on pipeline and revenue. This is a role for a hands-on growth marketer who wants to experiment, learn quickly, and scale both Tecla and its portfolio of brands. There is a clear opportunity to grow into a senior growth role and lead larger teams as Tecla continues to expand.

    Seniority level

  • Entry level

    • Employment type

  • Full-time

    • Job function

  • Marketing and Sales

    • Industries

  • Staffing and Recruiting

    • Referrals increase your chances of interviewing at Tecla by 2x

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    Growth Marketer • Washington, DC, United States