Advertising & Engagement Specialist Job at Michigan Farm Bureau Family of Compan

Overview

Advertising & Engagement Specialist objective : To recommend, develop, implement, and maintain specific advertising programs to increase the effectiveness of Farm Bureau Insurance Field Force sales, marketing and public relations efforts. To serve as the administrator of the agent cooperative program and to organize and plan the ordering and distribution of promotional swag items.

Responsibilities

• Recommend, develop, implement, and maintain agent advertising programs to increase the effectiveness of the Field Force sales, marketing and advertising efforts. Coordinate and enforce program rules and regulations.
• Develop the annual co-op advertising sign-up for agents, including the preparation of advertising kits and materials covering all eligible media (i.e., newspaper, radio, cable TV, billboards and sponsorships). Provide consultation and approval of individual agent ad campaigns.
• Work with representing advertising firm to coordinate media placements, design, billing and planning for agent advertising. Provide continual analysis of agent advertising programs to assure that all advertisements are approved and in compliance with Farm Bureau brand standards.
• Supervise and monitor agent co-op advertising budgets, process tear sheets and media invoices, and provide Payroll Department with a monthly list of agent advertising deductions. Set up and maintain agent co-op files.
• Research, develop and share opportunities with agents

Qualifications

Note : Farm Bureau offers a full benefit package including medical, dental, vision, and 401K.

Details

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