Digital Marketing Specialist

Job Description

Job Description

We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Calabasas, California. In this role, you will support key marketing initiatives and assist in maintaining high-performing digital campaigns. This is a great opportunity to contribute to a dynamic environment while utilizing your expertise in email marketing, digital advertising, and analytics.

Responsibilities :

• Develop and execute targeted email campaigns to engage audiences and drive conversions.
• Manage and optimize digital advertising campaigns using Google Ads and Google AdWords.
• Analyze campaign performance through Google Analytics and other tools, providing actionable insights.
• Coordinate with teams using project management platforms such as Asana to ensure timely delivery of marketing tasks.
• Utilize Salesforce Marketing Cloud (SFMC) to create and track marketing initiatives.
• Assist in creating visually appealing email templates, leveraging tools like Stripo.
• Monitor and report on key performance metrics to evaluate the success of marketing strategies.
• Collaborate with cross-functional teams to align marketing efforts with organizational goals.
• Stay updated on industry trends to implement innovative strategies.
• Support other digital marketing tasks as needed during team transitions.
• Proven experience in digital marketing, including email campaigns and online advertising.
• Proficiency in Google Ads, Google AdWords, and Google Analytics.
• Familiarity with Salesforce Marketing Cloud (SFMC) is highly desirable.
• Experience with project management tools like Asana or similar platforms.
• Ability to design and execute email campaigns, with knowledge of tools such as Stripo.
• Strong analytical skills to interpret data and optimize campaign performance.
• Excellent communication and organizational abilities.
• A proactive, detail-oriented approach to managing multiple tasks.