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Head of Product Marketing F / M

Head of Product Marketing F / M

MediabistroPierre, SD, United States
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Overview

WE ARE BETCLIC

Betclic, European leader in sports betting, offers Poker, Horse Racing, and Casino games across various countries and continents. It is an inspiring and forward-thinking company that emphasizes innovation through diversity and inclusion, aiming to provide a safe and responsible gaming experience powered by cutting-edge technology.

WHY JOIN US?

At Betclic, success comes from passionate and committed teams. Here’s why you’ll love working with us :

  • An international and creative environment where every project is an opportunity to innovate
  • Hypergrowth that brings new challenges and development opportunities every day
  • A healthy work-life balance : flexible remote work and workplace well-being are essential pillars for us
  • A unique and friendly atmosphere, with 1,300 employees across 5 countries and our headquarters in Bordeaux
  • Are you passionate about sports and tech? Join us and help shape the future of online gaming

Your role within Betclic

As Head of Product – Media & Marketing Effectiveness , you will join the Product team , composed of experienced and data-driven professionals whose role is to create and scale the internal platforms that empower Betclic to optimize marketing investments across all markets.

Your Responsibilities

  • Define and own the product vision and roadmap for marketing performance platforms in collaboration with Marketing, Data, Finance, and Product stakeholders.
  • Lead a cross-functional team of experts dedicated to building tools, models, and interfaces that measure and improve marketing effectiveness.
  • Champion the implementation of scalable marketing measurement methodologies such as Marketing Mix Modeling (MMM), attribution systems, and experimentation frameworks.
  • Translate complex analytical requirements into intuitive product features that enable marketers and executives to make data-informed decisions.
  • Partner with engineering and data teams to build and maintain scalable infrastructure and ensure high-quality model deployment.
  • Promote the cross-market adoption of performance insights and tools, helping local teams to plan and act with consistent methodologies.
  • Act as a strategic partner to senior leadership in shaping our growth and media investment strategies.
  • Who we are looking for

    We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm!

    This job is for you if :

  • You have 8+ years of experience, ideally in marketing analytics, internal data products, or growth tech environments.
  • You have a proven track record of leading cross-functional teams.
  • You possess a deep understanding of marketing measurement methods (e.g., MMM, attribution) and data modeling.
  • You demonstrate strong communication and influence across technical and non-technical stakeholders.
  • You have strong technical fluency and are comfortable working closely with data teams.
  • You are experienced in building internal products that democratize access to data and empower decision-making.
  • You are familiar with regulated, multi-market environments with varied A&P strategies.
  • You have worked in a fast-growing tech company with an agile culture.
  • You speak English fluently; French is a plus.
  • What are the recruitment steps?

    If your application is shortlisted, Pierre will contact you within a week for an initial HR screening (30 minutes). Then, you will complete the AssessFirst test (personality, motivation and cognitive reasoning).

    Next, you will meet Paul - Growth Director, followed by Thomas - Chief Experience Officer and then Julien - Chief Operation Officer (Excom member).

    Finally, Audrey will conduct a final HR interview to review your AssessFirst results together.

    The recruitment process usually takes between 4 to 6 weeks to ensure an optimal experience for you.

    What can you expect?

    25 days of paid leave and 10 RTT days

    A Ticket Restaurant card credited with €11 per day (€6 per day funded by Betclic)

    100% health insurance coverage for you and your children

    50% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

    Hybrid work model

    Access to a vast training catalog, with opportunities for professional development every year

    Extraordinary office spaces with a rooftop to enjoy sunny breaks with a view of the Cité du Vin

    Internal events to liven up your daily life

    On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

    Permanent contract, available immediately in Bordeaux

    Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX

    #J-18808-Ljbffr

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