Director of Sales and Marketing

Job Description

Job Description

Longevity Senior Living is seeking a compassionate and results-driven Director of Sales and Marketing to focus exclusively on our Memory Care program. This individual will be responsible for guiding families through the decision-making process, building strong referral relationships, and ensuring our community is recognized as a trusted leader in memory care services.

The Director of Sales and Marketing will manage the full sales cycle — from inquiry and tour to move-in — with a focus on helping families feel supported, informed, and confident in their choice. This is an excellent opportunity for a sales professional who is passionate about dementia care, family support, and connecting people with a community where their loved ones will thrive.

Key Responsibilities

• Develop and implement targeted sales and marketing strategies to achieve occupancy goals for Longevity Senior Living’s Memory Care community.
• Manage the inquiry-to-move-in process with sensitivity and empathy, ensuring timely follow-up, personalized tours, and supportive communication.
• Build and maintain strong relationships with referral partners including hospitals, rehabilitation centers, physicians, senior advisors, and Alzheimer’s / dementia support organizations.
• Serve as a key resource for families, answering questions about dementia care, programming, and community culture.
• Ensure CRM accuracy with timely data entry, lead tracking, and pipeline reporting.
• Partner with the Executive Director and clinical team to align sales efforts with resident care standards and program excellence.
• Represent Longevity Senior Living at memory care–focused events, caregiver support groups, and community outreach initiatives.
• Provide input on marketing materials and campaigns specific to Memory Care audiences.
• Participate in leadership meetings to share occupancy updates, referral trends, and family feedback.
• Perform other duties as assigned.

Qualifications

Benefits & Perks

Equal Opportunity

At Longevity Senior Living, we are proud to be an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.