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Product Marketing Manager

Product Marketing Manager

CoStar GroupArlington, VA, US
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Matterport, a CoStar Group (NASDAQ : CSGP) industry-leading brand, is transforming the built world through its pioneering 3D digital twin and AI-driven spatial data platform. By combining immersive technology, precision data, and advanced design capabilities, Matterport empowers commercial real estate professionals to market, manage, and analyze properties in entirely new ways.

We are seeking a Manager, Marketing – Commercial Real Estate (CRE) to accelerate Matterport's growth in North America. Based in Arlington, VA, this role will be on-site five days per week and report to the Vice President of Marketing. The successful candidate will drive marketing strategies that highlight Matterport's innovation in digital twins, spatial intelligence, and AI-powered property insights—positioning the brand as the essential technology partner for brokers, owners, developers, investors, and tenants. Experience in commercial real estate marketing is required to effectively lead initiatives and align with the needs of this specialized industry.

This is a rare opportunity to help shape the future of real estate marketing at the intersection of technology and property within the strength and stability of CoStar Group.

OVERVIEW

CoStar Group (NASDAQ : CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

We have been living and breathing the world of real estate information and online marketplaces for over 39 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed, and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

RESPONSIBILITIES

Strategic Marketing & Positioning

  • Develop go-to-market strategies that highlight Matterport's leadership in digital twins, AI, and spatial data—with a deep understanding of CRE market dynamics.
  • Craft compelling messaging that differentiates Matterport as the premier technology solution for the commercial real estate ecosystem.

Innovative Campaign Development

  • Build and execute multi-channel campaigns that showcase Matterport's advanced capabilities—including immersive 3D experiences, automation tools, and AI-driven insights—tailored to CRE professionals and decision-makers.
  • Produce demand-generation and thought leadership content such as case studies, interactive demos, videos, webinars, and digital campaigns that emphasize design innovation and measurable impact within the CRE sector.

    • Cross-Functional Partnership

  • Collaborate with Product, Sales, Research, and Technology teams to ensure marketing strategies reflect Matterport's cutting-edge product roadmap and resonate with commercial real estate audiences.
  • Partner with industry associations, CRE media outlets, and event organizers to position Matterport as a thought leader at the forefront of proptech innovation.

    • Data-Driven Insights

  • Use advanced analytics to track campaign performance, test emerging tactics, and deliver optimization recommendations.
  • Build reporting frameworks that demonstrate ROI and influence leadership decision-making across CRE marketing initiatives.

    • Growth & Market Leadership

  • Continuously explore and test new marketing technologies, automation approaches, and AI-driven tools to scale Matterport's reach.
  • Anticipate market trends and competitor moves, positioning Matterport as the innovative brand driving change in commercial real estate.

    • Industry Presence

  • Represent Matterport at industry conferences and events, emphasizing its role in shaping the future of real estate technology.
  • Equip regional sales teams with high-impact, tech-focused collateral and campaigns that highlight product differentiation for CRE clients.

    • REQUIREMENTS

  • Bachelor's degree required; Master's degree preferred.
  • 5+ years of B2B marketing experience.
  • Proven record of developing and executing digital-first, innovation-driven marketing strategies.
  • Strong analytical skills with ability to interpret and act on performance data.
  • Excellent communication and presentation skills, capable of engaging technical and executive-level audiences alike.
  • Highly collaborative, entrepreneurial, and able to inspire cross-functional teams.
  • Thrives in a fast-paced environment where innovation and execution must go hand-in-hand.
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