Marketing Director

Job Description

The Sacramento Regional Builders Exchange (SRBX) and Construction Industry Education Foundation (CIEF) are looking for an experienced Marketing Director to join our team. This position will be responsible for shaping and executing all marketing and communication strategies, including the development of a comprehensive national marketing plan, management of the department budget, and alignment of marketing initiatives with the organizations’ broader business goals of expanding membership, event attendance, and philanthropic giving. This is a full-time position located in our Sacramento, California office, reporting to the Chief Executive Officer, and supervising the Marketing Manager.

ORGANIZATIONAL PROFILE

SRBX is a 501(c)6 trade association representing the commercial construction industry with nearly 1,100 member companies. It is one of the oldest and largest membership organizations in the Sacramento region. It also is the parent company of the newly formed Southern California Builders Exchange (SoCal BX). CIEF is a 501(c)3 organization working to empower youth to pursue careers in the built environment. In the 2024-2025 school year, CIEF served nearly 15,000 high school students in five states. CIEF operates a chapter model in other states and also has secondary offices in Irvine, California and Dallas, Texas. The joint organizations serve nearly 25,000 people per year at workforce, business development, and networking events, in addition to providing an online plan room, education and safety training, and government advocacy. SRBX and CIEF have 18 full-time employees and seven contract staff.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Shape and implement the organizations’ marketing and communication strategies, aligning them with both short-term and long-term objectives
• Lead the development of integrated marketing plans at the national and local levels, including digital, print, and media strategies to increase brand awareness and engagement
• Create and implement operational processes and policies to promote collaboration across marketing functions and streamline decision making
• Manage and direct critical marketing functions, including market research, content strategy, communications, and demand generation
• Manage press releases, public relations, and earned media, ensuring a consistent and positive organizational presence in local, statewide, and national markets
• Lead advertising placement, social media campaigns, and event promotions designed to increase membership, program participation and event attendance, and philanthropic giving
• Oversee the production and editorial direction of publications and other marketing content
• Collaborate with members and program participants to create promotional materials, including flyers, event signage, brochures, and multimedia content
• Act as a mentor and leader to the Marketing Manager, providing guidance and performance evaluations
• Manage volunteer Marketing and Communications Committee as well as lead volunteer communication leads with each chapter
• Foster relationships with vendors, media partners, and external stakeholders to manage contracts and outsourced projects
• Establish and monitor budgets for marketing activities, ensuring effective resource allocation
• Evaluate the effectiveness of marketing initiatives using analytics, metrics, and industry trends
• Serve as the organization’s spokesperson for public relations and manage relationships with local, statewide, and national media markets

QUALIFICATIONS

COMPENSATION

This is a full-time position with supplemental benefits including medical, dental, vision, life, and a 401k savings program. The anticipated salary is $75,000-$85,000 depending on experience.

HOW TO APPLY

Candidates may apply for this position via LinkedIn, or by submitting a cover letter and resume to info@cie.foundation. Applications will be accepted until the position is filled. Final candidates will be asked to provide references. The selected candidate will be required to pass FBI and DOJ Background Checks for working with youth and minors. Candidate should be able to lift up to 40 pounds in office and / or event settings.

No recruiters or third-party placement.