Associate Marketing Director

Overview

The Marketing team at International Motors is seeking a dynamic, future-forward and results driven digital marketing leader who thrives in building innovative solutions to strengthen Brand awareness, drive demand generation and support dealer enablement. The Individual in this role will be responsible for critical digital assets as part of our Marketing Infrastructure and will serve as the digital marketing SME on the team.

This role will oversee several public-facing websites, drive the transition from traditional website engagement to innovative Agentic AI solutions, and manage our email marketing strategy and operations. The Associate Marketing Director will also be responsible for ensuring the effective use of marketing technology tools, while overseeing performance management and optimization across all digital marketing channels. Natural passion for customer-centric thinking, brand reputation & consideration and actionable insights-based performance management is necessary to succeed in the role. Prior experience in Digital Marketing within the B2B Industrials / Heavy Duty Machinery / Transportation Industry with a focus on dealer / distributor network is preferred.

Responsibilities

• Own strategy & operations for several website properties aligned with broader Digital Ecosystem.
• Lead ideation, design & operational efforts for AI-first approach to drive effectiveness & efficiency of website impact and value creation across multiple stakeholders.
• Build & own the 3-year roadmap for Website Maturity evolution and influence / shape investment and effort needs aligned to the roadmap.
• Own performance & measurement of Website – both backend & frontend KPIs.
• Monitor website performance, user experience, SEO, and analytics to optimize customer journeys.
• Lead agency partner relationship for Website, eCRM infrastructure, and related MarTech tools.
• Serve as Digital Marketing SME on cross-functional and complimentary initiatives that have an intersect from a capability, integration needs, performance influence / impact standpoint.
• Partner with Marketing, Digital and IT teams to design and deploy new digital solutions powered by Agentic AI.
• Ensure smooth integration of AI-driven tools into the marketing ecosystem to enhance customer acquisition and retention.
• Own the email marketing strategy, operations & performance framework in context to multi-channel Integrated Marketing campaigns.
• Define segmentation, personalization, testing, and automation framework & operational tools to maximize prospect & customer engagement and conversion.
• Ensure compliance with data privacy regulations and industry best practices.
• Evaluate and implement new tools that enhance efficiency, performance tracking, and customer experience.
• Evolve existing performance dashboards & frameworks to align with Industry best practices and customer-first marketing activation.

Minimum Requirements

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Additional Requirements

Desired Skills

Benefits and Compensation

We provide a competitive total rewards package which ensures job satisfaction both on and off the job. We offer market-based compensation, health benefits, 401(k) match, tuition assistance, EAP, legal insurance, an employee discount program, and more.

For this position, the expected salary range will be commensurate with the candidate’s applicable skills, knowledge and experience.

You can learn more about our comprehensive benefits package at Careers site.

Company Overview

ABOUT TRATON

With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light-duty commercial vehicles. “Transforming Transportation Together. For a sustainable world.” : this intention underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth.

ABOUT INTERNATIONAL

From a one-man company built on the world-changing invention of the McCormick reaper in 1831, to the 15,000-person-strong company we are today, few companies can lay claim to a history like International. Based in Lisle, Illinois, International Motors, LLC creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP, a global champion of the truck and transport services industry. To learn more, visit

EEO Statement

We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered.

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