Job Description
Are you ready to join Connecticut Innovation’s vibrant community of innovators? Connecticut Innovations (“CI”) is Connecticut’s strategic venture capital arm, and we are passionate about serving our portfolio of 220+ companies across various industries, with strengths in life sciences, technology, and climate tech.
Come join one of our quickly growing portfolio companies, Ellis Brooklyn.
About Ellis Brooklyn
Ellis Brooklyn is an award-winning eco and clean fragrance brand available at Sephora, Ulta, Mecca Beauty and more.
Affiliate and Social Commerce Manager
We're looking for an enthusiastic, sales- and detail-oriented social commerce and marketplace manager to join our fast growing team!
What You'll Own :
Creator & Affiliate Marketing (Amazon Creator Connections, TikTok Shop)
- Recruit, onboard, and manage affiliate creators through Amazon Creator Connections and TikTok Shop Affiliate Center
- Support creators with product seeding, brand briefs, and real-time campaign support
- Track and optimize performance metrics (clicks, conversions, ROI) to improve program efficiency
- Develop and distribute creative briefing materials to align creators with brand voice and strategy
- Work closely with internal Marketing Team & TikTok Team to leverage top performing affiliates across the beauty space as well as brand partners
Paid Media (Brand, Retail & TikTok) :
Help manage performance across TikTok, Meta, Google, YouTube, Pinterest and emerging paid platformsLaunch and monitor campaigns that drive both direct sales and traffic across platformsDevelop testing frameworks to iterate quickly on creative, copy, and audiencesStaying abreast of the newest ad features and functionalities across platforms and continuously recommending new testsWrite clear, concise creative briefs for paid ads, marketplace content, and affiliate programs based on high performing assetsCollaborate with designers, content producers, and UGC creators to develop platform-native assetsAnalyze ad creative performance (CTR, CVR, ROAS) and translate findings into actionable creative iterationsHelp guide the development of UGC, live shopping content, and branded ad formats for marketplaces and socialManage & launch clear & concise creative A / B tests across platforms and aggregate learnings to continuously improve performance.Social Commerce + Marketplace Execution :
Manage growth strategy across Amazon and TikTok Shop, including listings, reviews, SEO, promotions, and advertisingHelp optimize Amazon PPC and TikTok Shop ad campaigns to drive ROAS and customer acquisitionTrack seller metrics, and competitive performance to guide decision-makingDevelop channel-specific creative needs and partner with design to ensure optimal presentationParticipate in marketplace campaignsUtilize the newest marketplace tools & featuresPerformance Tracking & Growth Optimization :
Build and maintain dashboards and reports across performance channels on a daily, weekly, and monthly basisProvide insights on budget allocation, growth strategy, and channel performanceQualifications
3–5+ years of experience in performance or growth marketing for a DTC or omnichannel brandProven success managing creator-driven affiliate marketing and marketplace growth (Amazon, TikTok Shop)Hands-on experience with Meta Ads, TikTok Ads and other ad platformsStrong creative instincts—can brief and optimize high-performing ad content in partnership with creative teamsData-driven and highly organized with experience in tools like GA4, Triple Whale, Shopify, and ExcelComfortable working cross-functionally and communicating with both creatives and analystsSalary
Salary range $80,000-90,000 ( Note, the actual salary is highly dependent on the candidate's qualifications.)3 weeks vacationHealth benefits401k OptionCompany discounts and other perksEllis Brooklyn is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
