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DTC Channel Manager
DTC Channel ManagerOXYENERGY • Costa Mesa, CA, United States
DTC Channel Manager

DTC Channel Manager

OXYENERGY • Costa Mesa, CA, United States
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Job Title : DTC Channel Manager – Dietary Supplements

About US

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa, CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

DTC Channel Ownership

  • Lead day-to-day operations of the U.S. Shopify store, ensuring a seamless customer journey from traffic acquisition to conversion and retention.
  • Manage site merchandising, landing pages, and A / B testing to optimize conversion rates and AOV.

Performance Marketing & Acquisition

  • Oversee paid social, search, and affiliate programs to acquire new customers efficiently.
  • Partner with the creative team on ad concepts and funnel design to improve ROAS.

    • Retention & CRM

  • Build lifecycle campaigns (email, SMS, push) to maximize repeat purchases and subscription adoption.
  • Analyze retention data and identify opportunities to improve LTV / CAC ratio.

    • Data & Optimization

  • Use tools such as Google Analytics, Shopify, and Triple Whale to monitor KPIs — conversion rate, ROAS, CPA, AOV, and churn.
  • Generate actionable insights and report weekly performance to leadership.

    • Cross-Functional Collaboration

  • Work closely with the U.S. marketing, product, and GTM teams to align campaigns, pricing, and inventory with broader brand goals.
  • Collaborate with domestic and overseas teams to ensure consistent branding and messaging across channels.

    • Qualifications

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3+ years of experience in DTC / eCommerce, preferably in health, wellness, or supplement brands .
  • Strong understanding of Shopify, Klaviyo, Google Analytics, Meta Ads, and TikTok Ads Manager.
  • Proven track record of driving revenue growth through conversion optimization and performance marketing.
  • Comfortable working cross-border with teams in China and the U.S.
  • Analytical mindset with creative problem-solving and strong ownership.
  • Mandarin a plus.

    • Why Join Us

  • Build from 0→1 in one of the fastest-growing supplement brands expanding globally.
  • Access to in-house R&D, 10+ manufacturing facilities (including a new U.S. site).
  • Competitive compensation, medical coverage, free on-site gym, wellness perks, and creative studio space.
  • Be part of a high-ownership team with global resources and local autonomy.
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    Channel Manager • Costa Mesa, CA, United States