Product Analytics Lead, Loyalty & Incentives

Hi, We're Franki

Franki is an AI-powered startup transforming how people discover and choose the next place they'll eat, drink and play. Our platform curates video-powered recommendations provided by a vibrant community of content creators and foodies who are passionate about sharing the best their city has to offer.

At Franki, we offer a dynamic and entrepreneurial work environment with tremendous opportunities for growth. As part of our team, you will be on the ground floor of a high-growth startup that is building the future of how people will find places and experiences that create meaningful connections.

About the Role

Franki's seeking a Product Analytics lead to own the end-to-end measurement engine for Franki's rewards ecosystem. You will build source-of-truth dashboards and metric definitions, design and analyze A / B / holdout experiments, and translate insights into clear guardrails and roadmap decisions across cashback, Adventures / Gigs, and action-based rewards. Responsibilities include cohort and funnel analyses, targeting and timing logic to drive repeats at the lowest cost, instrumentation and data quality oversight, anomaly alerting, and integrity monitoring (fraud / abuse, partner attribution). You'll publish decision-ready weekly and monthly readouts and partner closely with Product, Data Engineering, Finance, BD, and Trust & Safety.

Note : Candidates residing in our preferred locations; CA will be given first consideration.

What you'll do

Rewards Performance Analytics

• Build the source-of-truth dashboards for TPV, D7 / D30 repeat, time-to-2nd purchase, cost % of TPV, LTV and ROI by cohort & merchant.
• Diagnose funnel leaks across onboarding, activation, and reward redemption; quantify impact and recommend fixes.
• Model cost curves for cashback vs. points / miles; recommend mixes that reduce cost while maintaining retention.
• Define and maintain metric definitions and data quality SLAs with Data Engineering.
• Set annual / quarterly reward budgets and guardrails (cost as % of TPV) by segment and merchant tier.
• Propose tiers, streaks, and payout schedules for Adventures / Gigs and action rewards; align to target repeat behavior.

Budget Ownership, Liability & Forecasting

Experimentation & Causal Measurement

Risk & Integrity Analytics

You're a good fit if you have

Bonus points if you have

Perks & Benefits

Statement of Equal Opportunity

At Franki, we value diversity in backgrounds and perspectives and depend on it to drive community and our innovative culture. That's why we're a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you're always welcome at Franki

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