Social Media Manager Job at Zep in Atlanta

About Zep Inc.

Zep Inc. is a leading manufacturer of cleaning solutions for businesses and consumers with operations across the U.S, Canada, and Europe. Our purpose is to make the planet cleaner, safer, and more productive. To fulfill our purpose, we focus on understanding and solving cleaning needs for consumers, as well as business customers across a variety of segments including transportation, industrial, institutional, and food & beverage. We also have a strong presence in the consumer-packaged goods (CPG) segment, where we develop products to help consumers and businesses maintain a clean and safe environment. Our products can be found online and at retail shelves at outlets like Home Depot, Amazon, Lowe's, Ace Hardware, Grainger, HD Supply, Walmart, and many others. We market our products under well recognized and established brand names, such as Zep, Enforcer, Misty, TimeMist, TimeWick, and Country Vet. Zep was founded in 1937 and is headquartered in Atlanta, GA. In 2021, Zep became the official cleaning partner of Atlanta United FC.

Job Description :

This newly created role sits in the Marketing Team at Zep. We've seen great organic growth on TikTok and want to make strides forward. The Social Media Manager is responsible for overseeing internal and external communications for Zep Inc. ensuring messaging is consistent, engaging and tailored to each targeted audience. This role will be responsible for developing and managing a social media editorial content calendar.

Responsibilities :

• Create and maintain a favorable brand image of Zep and its products. Oversee all social media accounts for the company's brands and monitor how the brands are engaging with the audience.
• Liaison with the key stakeholders to coordinate marketing strategies that align with communication objectives across various channels and audiences.
• Develop an enterprise-wide editorial calendar, collaborating with Channel and Product Marketing teams to identify individualized content needs that align with approved communication plans.
• Optimize usage of existing content for campaigns and engagement initiatives for owned and paid media across our customer experience journey.
• Collaborate with internal Creative Services team to develop assets to be executed.
• Oversee the creation of "shareable" content, distributing content on the appropriate platforms and measuring the results of marketing activity.
• Develop and execute an influencer marketing strategy - research and identify potential partners, build relationships with prominent influencers and thought leaders, and develop "story telling" ideas and creative briefs for content creation
• Identify opportunities for content testing and measurement, partnering with eBusiness on testing and learning methodologies.
• Keeps abreast of emerging trends, technologies and marketing tactics.
• Manage budget, choose what to boost and provide analytics back to the company.
• Ability to learn Zep's business and products.

Qualifications :

To be successful in this role, you must :

Our Values

At Zep, we have developed a set of values focused on bringing even greater cohesion to our workplace. As part of this plan, we introduced a values framework called S.P.E.E.D. to align with our purpose of making the planet cleaner, safer, and more productive.

Zep Inc. is an organization that is committed to diversity within its workforce and encourages all interested candidates, including women, minorities, & former military personnel to apply. It is the policy of Zep Inc. that all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, age, disability or sexual orientation.

As an Equal Opportunity and Affirmative Action Employer, Zep Inc. provides full employment opportunities to all qualified persons without regard to race, creed, color, religion, gender, sexual orientation, national origin, age, disability, marital status, ancestry, or veteran status or any other distinction outlined in all applicable federal, state, and local laws.