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General Manager, Beacon

General Manager, Beacon

Critical RoleLos Angeles, CA, US
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Job Description

Beacon is Critical Role’s membership service, a platform designed to bring fans closer to the stories, worlds, and creators they love. We’re seeking an entrepreneurial, product-focused General Manager to lead Beacon through its next stage of growth. The GM will shape the product, inspire the team, and champion the community, ensuring Beacon evolves alongside the ways audiences connect with stories and creators.

This role requires both strategic leadership and creative vision, blending data-driven insights with bold storytelling instincts. The GM will steer Beacon as a platform, a product, and a community... balancing business performance with an authentic fan-first experience.

JOB SUMMARY

The General Manager of Beacon will own end-to-end responsibility for the platform’s success. This role blends product leadership, operational execution, technical visioning, financial oversight, and audience growth. The GM will ensure Beacon delivers a world-class UI / UX, scalable SVOD infrastructure, and unique customer ecosystem while delivering sustainable business performance.

This is a full-time role with a starting salary in the range of $180,000-$250,000 annually. It is a hybrid position based out of our office in Burbank, CA.

AREAS OF FOCUS

  • Elevate the user experience through brand, technical, content, community and commerce enhancements.
  • Anchor content and enhancements in observed user behavior, aligning them with well-defined customer journeys and incorporating frequent learning loops for continuous improvement.
  • Ensure prolific access to content and tools by developing a connected ecosystem of IP, experiences and audiences.

ESSENTIAL DUTIES and RESPONSIBILITIES [Other assignments, projects, and duties not outlined below may be required]

Product & User Experience

  • Defines and owns the product vision and roadmap for Beacon.
  • Ensures the platform delivers an exceptional and intuitive UI / UX across web, mobile, and connected devices.
  • Partners with design and engineering teams to continuously refine user journeys, engagement flows, and accessibility standards.
  • Develops and tests platform / brand engagement and membership models such as tiers, perks, tools and programs to increase subscriber lifetime value and retention.

    • Platform Development

  • Leads SVOD product development, including subscription management, payments, content delivery, and DRM.
  • Oversees technology stack decisions with a focus on scalability, performance, and security.
  • Drives innovation in personalized recommendations, community engagement features, and content discovery.
  • Explores alignment across IP ecosystems to uncover savings, efficiencies and user flow.

    • Business & Financial Leadership

  • Owns the P&L for Beacon.tv, balancing cost control with revenue growth.
  • Develops financial models, forecasting subscriber growth, churn, ARPU, and operational costs.
  • Optimizes pricing, subscription tiers, and promotional strategies.
  • Identifies and evaluates partnership opportunities with distribution platforms, payment providers, and third-party technology partners.
  • Owns platform growth strategy from content consumption to membership engagement
  • Identifies and implements new revenue streams including memberships, creator monetization tools, and community features.

    • Customer Experience Excellence

  • Leads CX strategy to ensure seamless, personalized, and community-driven subscriber experiences across all touchpoints.
  • Implements data-driven insights for improving onboarding, support, feedback loops, and subscriber engagement.
  • Champions a user-friendly, responsive platform environment that supports long-term loyalty and brand advocacy.

    • Team & Operations

  • Builds and leads a cross-functional team across product, engineering, design, marketing, and operations.
  • Implements KPIs to measure performance across product health, user growth, and financial sustainability.
  • Fosters a culture of accountability, creativity, innovation and operational discipline.

    • EDUCATION

  • Bachelor’s degree required

    • EXPERIENCE & QUALIFICATIONS

  • 10+ years of experience in product management, digital media, or technology leadership roles.
  • Experience at the intersection of creative direction, brand strategy, and digital product leadership.
  • Proven track record building or scaling an SVOD / OTT platform.
  • Strong understanding of UI / UX principles and ability to translate customer needs into product solutions.
  • Technical fluency with streaming technologies, DRM, CDN, APIs, and subscription infrastructure.
  • Demonstrated ability to manage P&L, forecast revenue / costs, and build scalable financial models.
  • Proven experience leading diverse creative, technical, and operational teams in high-growth environments.
  • Entrepreneurial mindset with a bias for action and problem-solving.
  • Experience with community-driven media products or fan engagement platforms.
  • Familiarity with emerging distribution models.
  • Proven ability to scale creative and product strategies across global audiences and markets.
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