Director, Sales Strategy and Operations (New York)

ABOUT WIP

Wip delivers a better energy experience. Period. We create smart, portable formats that provide a powerful boost without the baggage of traditional energy products. Our team sits at the intersection of science, design, and consumer culture. We bring together innovation, intention, and scale to unlock new energy rituals and meet people wherever they go - training, creating, commuting, or grinding through a shift.

We are building a brand that moves with people and fuels their days.

Our Opportunity

The $120B+ U.S. caffeine market is massive and stagnant dominated by outdated formats that no longer match how people live. Wip is here to change that. Our products offer modern consumers a new way to access energy : easy-to-use pouches, crafted with premium, functional ingredients, at a lower cost. We are building a brand and product platform that expands the category and reshapes habits.

This is not an iteration. It is a redefinition.

Our Team

Wip is on a mission to build a once-in-a-generation energy brand, and we are rapidly assembling the team to do it. We are creators, operators, and builders who move fast, think boldly, and operate with high standards. We work across functions - R&D, brand, sales, operations, people, and more - to create something new and enduring.

If you want to shape a company and a category, we want to meet you.

THE ROLE

Wip is seeking a strategic, analytical, and collaborative Director of Sales Strategy and Operations to lead the development and execution of our sales strategy, planning, operations, and business intelligence efforts. This individual will be a key partner to the Sales leadership team, driving business growth and operational efficiency, improving data visibility, and enabling better and faster decisions across our go-to-market organization. The ideal candidate possesses a blend of strategic thinking, executional excellence, cross-functional collaboration, and a profound understanding of sales systems, analytics, and performance management.

Key Responsibilities

Sales Strategy & Planning :

• Translate company goals into actionable sales strategy, targets, and KPIs.
• Define and optimize channel mix based on revenue potential, velocity, and commercial viability.
• Lead annual and quarterly planning, including quotas, territories, and compensation.
• Build frameworks to assess and prioritize accounts, regions, and formats with the greatest speed to execution, ROI and brand potential.
• Partner with Finance and Sales leadership to align planning with margin, cost-to-serve, and profitability goals.
• Establish a disciplined sales operating rhythm to drive visibility, accountability, and performance.

Sales Operations :

Channel Strategy & Field Execution :

Business Intelligence & Insights :

QUALIFICATIONS