Director of Chapters and Annual Giving

The Director of Chapters and Annual Giving is a dynamic, creative, forward-thinking person responsible for developing growth and engagement of LSUAA regional and affinity chapters. Serves as a day-to-day contact between chapters and LSUAA. Under the guidance and supervision of the Chief of Staff (COS), the Director will focus on building a year-round fundraising plan for the Annual Fund, the foundation of the Association’s fundraising initiatives. The fundraising plan will include goals, strategies, and programming that aim to build and engage donor base. Responsibilities include planning and implementing campaign strategies for identification, cultivation, solicitation, and stewardship of individual donors to support the mission of the LSU Alumni Association. This position will guide the direct mail and digital solicitation strategy, which will contribute to the annual fund of the organization. The position will focus on strategically expanding the organization's annual funding program with a goal of significantly increasing the base of annual gifts through yearly campaign initiatives. Position reports directly to the Chief of Staff.

ESSENTIAL FUNCTIONS

Chapters

• Energetic, outgoing, self-starter responsible for building and maintaining relationships and motivating volunteers within a wide range of alumni, locally, regionally, nationally, and internationally.
• Build positive working relationships with chapter leaders to support chapter growth.
• Builds positive working relationships with the chapters managers to support affinity chapter growth and participation and collaboration with regional chapters.
• Provides a forward thinking, innovative approach to help drive membership and alumni engagement programming using the LSU TigerNation platform. Works closely with the marketing teams to promote chapter events.
• Creates quantifiable chapter goals and shows results through monthly / quarterly reporting.
• Provides support and structure to ensure chapter and affiliate alignment with LSUAA strategic plan, mission, vision and values.
• Frequent and regular participation in chapter meetings in person or electronically to assist with planning, structure, and communicating LSUAA initiatives and expectations.
• Provides creative events and fundraising ideas to enhance existing programming and grow membership. Develops and maintains master chapter event calendar and organizes event schedules with LSUAA alumni engagement and travel team.
• Coordinates chapter and affiliate activity and involvement within Traveling Tigers away game and home game programing.
• Maintains chapter and affiliate contact information, forums, etc. on website, social media and chapter portal on regular basis and coordinate updates with development, engagement and marketing teams.
• Plans events, executes and follows-up for university admissions and university executive team regional events with chapter leadership.
• Types and designs general forms, memos, charts, tables, graphs, business plans, etc. related to Alumni Engagement and chapter development. Establishes, develops, maintains and updates filing system for chapter specific files; organizes and prioritizes large volumes of information for the department.
• Communicate financial and scholarship information from Business Office to chapters. Act as liaison between chapters and LSUAA to provide CRM information.
• Works independently and within a team on special nonrecurring and ongoing projects acting as project manager for special projects, at the request of the Chief of Staff.

Annual Giving

Based on previous research, one calendar year will consist of 2-3 campaigns reflecting the months in need of annual fund contributions.

Spearheads and decides all aspects of campaigns from start to finish, including- graphics, communication, target audience, incentives, and execution timeline, etc.

All communication to outside vendors must be conducted by the Director.

Collaborating with the COS and development team to set dollar, participation, and qualitative goals for the annual giving fund.

Create and implement strategies to achieve annual fund goals.

Create and manage a calendar / schedule of multidimensional appeals that leverages a variety of media (e.g., electronic solicitation, and direct mail appeals) to communicate with potential and current donors.

Collaborating with the VP of Development, Director of Development and Director of Data Management on Segmentation of donor constituent groups based on giving levels, gift capacity, class years, etc.

Secure new, renewed, or increased funding from individuals through online giving, direct mail and digital campaigns, special events, and direct proposals.

Development of print / digital appeals and collateral materials.

QUALIFICATIONS

KNOWLEDGE, SKILLS, ABILITIES

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