Manager - Marketing Data Strategy and Governance

Manager, Marketing Data Strategy & Operations

We are looking for a Manager, Marketing Data Strategy & Operations to lead the transformation and day-to-day execution of our global marketing data function. This role reports to the VP of Marketing Operations and is responsible for driving the strategy, health, and scalability of our marketing database across Salesforce, Marketing Cloud, Microsoft Fabric, and Snowflake, while supporting Salesforce Data Cloud as part of our Enterprise 360 value stream.

This role is ideal for someone who understands the strategic importance of clean, governed data in a modern marketing organization and is passionate about building a future-ready data foundation that supports emerging technologies

Essential Job Functions And Responsibilities :

• Own the marketing data roadmap and operations, ensuring alignment with enterprise data strategy, AI readiness, and evolving marketing goals.
• Manage and scale a centralized marketing data team, including internal staff and external contractors.
• Oversee database health and hygiene across Salesforce and Marketing Cloud, with a focus on acquisition, enrichment, compliance, and contact lifecycle management.
• Lead data intake processes including event lead uploads, third-party list requests, and vendor-provided contact dataensuring accuracy, governance, and campaign readiness.
• Serve as a primary marketing data liaison to enterprise data and IT teams, helping ensure cross-functional alignment for Snowflake, Salesforce Data Cloud, and AI-enablement across systems.
• Establish and maintain data governance standards including field mapping, segmentation logic, deduplication, and sourcing protocols.
• Support regulatory compliance initiatives (GDPR, CAN-SPAM, etc.) in partnership with Legal and InfoSec.
• Collaborate extensively with technology and analytics teams to ensure the marketing data infrastructure supports advanced analytics, AI modeling, and scalable experimentation.
• Act as the marketing data point person for external vendors supporting the data team, overseeing contracts, deliverables, and quality for enrichment and data projects.
• Help define future-state architecture that enables data interoperability, real-time enrichment, and machine learning use cases in partnership with enterprise stakeholders.

Supervisory Responsibilities :

Knowledge, Skills And Abilities :

Education And Training :

Other Qualifications :

The Winning Way behaviors that all Vertex employees need in order to meet the expectations of each other, our customers, and our partners.

The above statements are intended to describe the general nature and level of work being performed by individuals in this position. Other functions may be assigned, and management retains the right to add or change the duties at any time.

Pay Transparency Statement :

US Base Salary Range : $114,500.00 - $148,800.00 Base pay offered to new hires may vary based upon factors including relevant industry and job-related skills and experience, geographic location, and business needs. The range displayed does not encompass the full potential of the role, which allows for further growth and career progression.

In addition, as a part of our total compensation package, this role may be eligible for the Vertex Bonus Plan (VOB), a role-specific sales commission / bonus, and / or equity grants. Learn more about Life at Vertex and connect with your recruiter for more details regarding Vertex's compensation and benefit programs.