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Digital Marketing & SEO Specialist
Digital Marketing & SEO SpecialistAlarm.com • West Mclean, VA, US
Digital Marketing & SEO Specialist

Digital Marketing & SEO Specialist

Alarm.com • West Mclean, VA, US
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Digital Marketing & SEO Specialist

Alarm.com is seeking a dynamic and innovative Digital Marketing Specialist with proven experience in web content management, search engine optimization (SEO), and A / B testing to drive high-impact digital marketing strategies. In this key role, you will combine creative and technical skills to support the Alarm.com Marketing Department by developing compelling, optimized content and closely analyzing performance data. You will evaluate content effectiveness through keyword rankings, organic traffic growth, conversion rates, and other SEO metrics, using insights to refine strategies and maximize online visibility and engagement.

What You'll Do :

Web Content Management

  • Update and manage web content using CMS tools (e.g., WordPress, Craft).
  • Create, edit, and optimize content for web pages, ensuring alignment with brand guidelines and SEO best practices.
  • Collaborate with the marketing team to plan and implement content calendars.
  • Design and execute A / B optimization tests to increase the effectiveness of various marketing strategies, landing pages, and user experiences.
  • Monitor and analyze content performance metrics to provide actionable insights that drive continuous improvement and higher conversion rates.
  • Utilize Google Analytics to track and report on site performance.

SEO Programs

  • Conduct keyword research and implement on-page and off-page SEO strategies.
  • Perform ongoing keyword discovery and expansion.
  • Optimize website content and structure to improve visibility in AI-driven search results.
  • Utilize SEO tools such as Google Search Console, SEMrush, or Ahrefs to monitor and improve site performance.

    • Email Marketing

  • Collaborate with team to develop and implement targeted email marketing campaigns.
  • Monitor and analyze email campaign performance metrics, providing insights and recommendations to optimize future campaigns and improve engagement rates.
  • Other duties as assigned.

    • What We're Looking For :

  • 3+ years of experience in digital marketing, SEO, and content management.
  • Hands-on experience with SEO tools and A / B testing platforms.
  • Excellent written and verbal communication skills.
  • Certifications in Google Analytics (Preferred).
  • Experience with project management tools like JIRA and Confluence.
  • Email marketing experience including creating campaigns, analyzing performance data, and optimizing strategies.
  • Knowledge of AI algorithms and tools to enhance search engine rankings preferred.

    • Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

    Why work for Alarm.com?

  • Collaborate with outstanding people : We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
  • Make an immediate impact : New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
  • Gain well-rounded experience : Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
  • Focus on fun : Alarm.com places high value on our team culture. We even have a committee dedicated to hosting a stand-out holiday party, happy hours, and other fun corporate events.
  • Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.

    • Alarm.com is the leading cloud-based platform for smart security and the Internet of Things. More than 7.6 million home and business owners depend on our solutions every day to make their properties safer, smarter, and more efficient. And every day, we're innovating new technologies in rapidly evolving spaces including AI, video analytics, facial recognition, machine learning, energy analytics, and more. We're seeking those who are passionate about creating change through technology and who want to make a lasting impact on the world around them.

    For more information, please visit www.alarm.com.

    Alarm.com offers competitive pay and benefits inclusive of subsidized medical plan options, an HSA with generous company contribution, a 401(k) with employer match, and paid holidays, wellness time, and vacation increasing with tenure. Paid maternity and bonding leave, company-paid disability and life insurance, FSAs, well-being resources and activities, and a casual dress work environment are also part of our outstanding total rewards package!

    Alarm.com is an Equal Opportunity Employer.

    In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

    Notice To Third Party Agencies : Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.

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    Digital Marketing Specialist • West Mclean, VA, US