Digital Marketing Manager

Digital Marketing Manager

Union Square & Co. is seeking a Digital Marketing Manager to elevate our brand presence, drive engagement, grow audiences, and enhance brand visibility across social and digital channels. This role is pivotal to our marketing effortsfrom concept to content planning and executionacross social media and digital marketing. This position works with multiple teams, serving as a member of the marketing department, and as a liaison among the various functions that feed into and support company sales and marketing include the design, editorial, publicity, sales, and central marketing teams.

Position Responsibilities

• Strategize & Execute : Develop and manage comprehensive organic and paid social media plans in collaboration with marketing campaigns across Instagram, Facebook, LinkedIn, X (Twitter), TikTok, and YouTube.
• Content Creation : Craft compelling, on-brand contentposts, stories, Reels, short-form videos, imagery, email, and digital adscollaborating with editorial, design, and authors / author teams.
• Community Management : Moderate comments and DMs in real-time, foster engagement, liaise with influencers / authors, and uphold outstanding customer interaction.
• Campaign Management : Plan and optimize paid campaigns (Meta, TikTok, Google, display, email) for key titles / events. Track budgets, A / B tests, ROI, CTR, conversion rates.
• Analytics & Optimization : Monitor KPIs (growth, reach, engagement); create monthly reports with insights, optimization recommendations, and executive summaries detailing key performance metrics.
• SEO & Web Alignment : Apply SEO best practices to social and digital written content; partner with web teams to improve landing page performance and digital assets, maximize metadata and keyword research.
• Photo & Visual Assets : Collaborate on photoshoots, produce original photography, motion graphics, video, lifestyle visuals, and create graphic assets with Canva / Adobe Suite.
• Trend & Platform Leadership : Stay ahead of algorithm shifts, platform features, tools, and trendsrecommend and test new tactics.
• Collaboration & Administration : Coordinate with internal and external stakeholders to execute campaigns; manage freelance contracts, invoicing, and documentation.

Requirements

As a leading book publisher, we believe that including and representing diverse voices in all aspects of our business is fundamental to what we do. Our publishing programs must reflect the broad range of backgrounds, experiences, political views and ideas that shape our society and publish books for all readers. Hachette Book Group provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

The compensation for this position is $70,000-$80,000. Salary can vary based on a number of factors including skills, experience, and locationtalk with your recruiter to learn more. There may be times that you will be required (or requested) to work overtime due to the nature of your role or exceptional workload issues or special projects.

The following benefits are offered by the company : medical, dental, vision, basic and supplemental life, short-term and long-term disability, accidental death and dismemberment, critical illness, hospital indemnity, long-term care, health and dependent care FSA, commuter benefit plan, employee assistance program, tuition reimbursement, travel assistance, 401(k), discretionary bonus program, PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave) and group discounts on auto and home insurance and legal services. Eligibility requirements apply to some benefits and may depend on your job classification, hours worked and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms.