Head of Growth Marketing

Company Name : IG North America (tastytrade, tasty live , tastyfx, tastycrypto) Role : Head of Growth Marketing Location : Chicago, IL – Hybrid (3 days / week in office)

Come join an innovative team of marketing strategists and growth experts dedicated to building the future of trading. We're looking for a Head of Growth Marketing to drive market-winning strategies and compelling value propositions that differentiate our direct-to-consumer eBrokerage offerings.

You'll help positioning our financial instruments against competitors while building innovative customer acquisition, engagement, and retention strategies—being accountable for the full customer lifecycle. You'll combine deep analytical capabilities with creative strategic thinking to capture and convert both existing and emerging trader segments. As part of the marketing leadership team, you'll report directly to the Chief Marketing Officer and help shape the strategic direction of our growing company.

What You'll Do

• Develop and execute comprehensive marketing strategies that drive measurable acquisition and retention outcomes
• Build and maintain competitive intelligence capabilities, analyzing market trends, customer needs, and competitor moves
• Own prioritization of customer segments, products / instruments, and personalization initiatives
• Develop promotional strategies, targeting, intelligence, and product positioning to eliminate market impact dilution
• Partner with product teams to translate product and platform insights into market-winning positioning
• Drive rapid decision-making and execution by building influence networks across the business, championing high-impact initiatives, and personally removing blockers that prevent marketing strategies from reaching market
• Build compelling business cases for strategic initiatives and secure resources needed for execution
• Lead and develop the marketing strategy team while fostering a culture of innovation and experimentation
• Navigate regulatory requirements and compliance considerations in financial services marketing

Who You Are

Salary Range : $230,000 - $260,000

This is an estimated range. The actual salary offered will be based on the candidate's level of experience and qualifications.

About Us :

The tastyhouse of brands empowers individual traders differently. tastylive, founded in 2011, is an online financial media network,tastytrade (previously known as tastyworks) is a self-directed retail brokerage firm that launched in 2017, tasty Software Solutions and tastyfx, is a registered Forex broker-dealer.

In 2021, London-based IG Group acquired tastylive, Inc. (previously known as tastytrade) and assigned it to lead business in North America.tastyfx is the fastest-growing forex broker in the US over the past few years. Changing the IG US name to tastyfx marks the next chapter, in aligning with the tasty brand family and offering a more forex-focused experience. This combined team has years of experience like institutional brokers, but also a passion for disrupting the entire trading industry.

Our dream is simple : we want more people to find more success witha bettertrading experience. That’s why we’re investing heavily in the right people, technology, and media to make that happen in the US and across the globe.

Location : Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.

Create a Job Alert

Interested in building your career at tastytrade? Get future opportunities sent straight to your email.

Apply for this job

indicates a required field

First Name

Last Name

Preferred First Name

Email

Phone

Resume / CV

Enter manually

Accepted file types : pdf, doc, docx, txt, rtf

Education

School

Degree

Select...

Start date year

End date year

Are you authorized to work in the United States?

Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?

Are you currently located in the Chicago area, or are you willing to relocate to the Chicago area?

LinkedIn Profile

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in tastytrade’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows :

A "disabled veteran" is one of the following : a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04 / 30 / 2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04 / 30 / 2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov / ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to :

Disability Status Select...

PUBLIC BURDEN STATEMENT : According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

#J-18808-Ljbffr