Director, Global DTC Product Marketing Inglewood, California, United States

Overview

The National Football League is seeking a strategic, analytically minded Director of Global DTC Product Marketing. This high-impact role will drive the go-to-market strategy, performance optimization, and growth of NFL+, the League’s flagship subscription streaming service. The ideal candidate brings deep product marketing expertise, fluency in subscription models, and the ability to distill raw data into actionable insight and compelling strategic narratives. Operating with the rigor of a consultant and the creativity of a marketer, this individual will play a critical role in driving subscriber growth, retention, and product innovation.

The Global DTC Product Marketing team sits within the broader Marketing organization and partners closely with Business Strategy, Product Development, Media Business Development, and supporting Marketing functions to deliver fan-centric positioning, deepen user engagement, and unlock value across the NFL’s direct-to-consumer ecosystem.

Responsibilities

• Lead Strategic Market Analysis : Own the development of market intelligence frameworks to assess industry trends, customer behavior, competitive dynamics, and whitespace opportunities.
• Apply consulting-grade methodologies to synthesize qualitative and quantitative inputs into actionable insights that shape product and marketing strategy for NFL+.
• Define Product Positioning & Messaging : Craft compelling, insight-driven product positioning, messaging architectures, and value propositions that clearly articulate the benefits of NFL+ across key audience segments.
• Ensure consistency across all channels and touchpoints by equipping internal stakeholders with clear narratives and proof points.
• Drive Go-to-Market (GTM) Strategy : Design and execute comprehensive GTM plans for new product features, subscription tiers, and platform enhancements.
• Partner closely with Product Development, Media Business Development, Business Strategy, and supporting Marketing teams to align objectives, orchestrate campaigns, and ensure seamless execution across launch milestones.
• Own Cross-Functional Alignment : Act as a strategic integrator across Product, Marketing, and Executive teams—facilitating workshops, leading strategic briefings, and driving cross-functional collaboration that accelerates decision-making and enhances GTM readiness.
• Fan-Fist Mindset Leveraging Customer Insights & Segmentation : Implement advanced segmentation strategies and customer journey frameworks to define personas, identify value drivers, and inform both product innovation and targeted marketing campaigns. Champion a fan-first approach by embedding audience insights into roadmap planning.
• Oversee Performance Reporting & Optimization : Define key success metrics and lead the development of performance dashboards to monitor the impact of product marketing efforts. Deliver executive-level reporting and strategic recommendations that tie marketing outcomes to subscriber growth, engagement, and ROI.
• Enable Internal Brand & Product Evangelism : Create product marketing toolkits, training materials, and playbooks that empower internal teams with a deep understanding of NFL+—including features, differentiators, positioning, and use cases.
• Lead enablement sessions and serve as a product evangelist across the enterprise.
• Monitor & Operationalize Competitive Intelligence : Maintain a proactive view of the competitive landscape—tracking product releases, pricing strategies, content differentiation, and market shifts. Translate insights into positioning tactics and strategic recommendations to defend and grow market share.
• Manage Budget & Resource Allocation : Oversee product marketing budgets to ensure optimal deployment of resources across campaign development, research initiatives, asset production, and cross-functional programs.

Required Qualifications

Preferred Qualifications

Salary / Pay Range

This job posting contains a pay range, which represents the range of salaries or hourly rates that the NFL believes, in good faith, at the time of this posting that it might be willing to pay for the posted job in the location(s) specified. The NFL expects to hire for this position near the middle of the range. Only in truly rare and exceptional circumstances, where an external candidate has experience, credentials or expertise that far exceed those required or expected for the position, would the NFL consider paying a salary or rate near the higher end of the range.

Terms / Expected Hours of Work

$135,000 - $180,000 USD

Work Location & Impacts

In-person work at NFL offices or stadium locations is required; remote and / or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our fan base and provides equal employment opportunities to all employees and applicants without regard to status as protected by applicable laws.

WHO WE ARE & VALUES

WHO YOU ARE

Data Collection : The NFL may collect information on race, ethnicity, gender, veteran status, and other demographic data. Submission is voluntary and used for regulatory reporting purposes.

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