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Product and Growth Marketer Job at Broccoli AI in San Francisco
Product and Growth Marketer Job at Broccoli AI in San FranciscoMediabistro • San Francisco, CA, United States
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Product and Growth Marketer Job at Broccoli AI in San Francisco

Product and Growth Marketer Job at Broccoli AI in San Francisco

Mediabistro • San Francisco, CA, United States
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Product Marketer – Broccoli AI

San Francisco, CA

Base pay range $100,000 - $170,000

Why Join Us

  • Build from 0→1 : Own growth marketing strategy and execution across all channels, starting from first principles.
  • Real Customers, Real Revenue : Everything you do will directly impact bottom‑line metrics.
  • Work Directly with Founders : Move fast, iterate quickly, and make real decisions with the people building the product.
  • Create a Category : Help define how AI employees are bought, understood, and adopted by traditional service businesses.

What You’ll Do

Growth & Demand Gen

  • Own and optimize the top‑to‑bottom funnel—from first impression to qualified lead to closed customer.
  • Launch and manage paid campaigns (Meta, Google, LinkedIn, YouTube, etc.), including creative development and audience testing.
  • Build, test, and optimize landing pages, email flows, and CTAs for conversion.
  • Set up tracking infrastructure (GA4, Segment, HubSpot, etc.) and own performance reporting and attribution models.

    • Product & Content Marketing

  • Own positioning, messaging, and competitive insights for key features and use cases.
  • Partner with Product and Sales to plan feature launches, write enablement materials, and train GTM teams.
  • Craft high‑converting product marketing collateral, including one‑pagers, case studies, and demos.

    • Social, Community, and Brand

  • Run our social channels (LinkedIn, X / Twitter, Instagram) to grow audience and drive engagement.
  • Work with contractors or agencies (if needed) to produce UGC‑style and brand content.
  • Experiment with organic channels (SEO, community, influencer, referral loops) to find scalable acquisition.
  • Set up lead scoring, email automation, and CRM integrations (e.g., HubSpot, Salesforce).
  • Define KPIs and report on funnel metrics weekly and monthly.
  • Use tools like Clearbit, Apollo, Zapier, and Webflow to automate outreach, enrichment, and onboarding.

    • What We’re Looking For

  • 5+ years in product marketing, growth marketing, or full‑stack marketing at a high‑growth B2B or SaaS startup.
  • Deep knowledge of performance marketing, attribution, and funnel optimization.
  • Ability to write clearly and persuasively for multiple audiences (owners, technicians, decision‑makers).
  • Comfortable working with low design support—you can mock things up in Figma, Notion, or Webflow when needed.
  • Strong understanding of marketing analytics tools (GA4, Looker Studio, HubSpot, etc.).
  • Bonus : Experience marketing AI, SaaS, or vertical software products.
  • Bonus : Familiarity with sales‑led and product‑led growth motions.

    • Seniority level

    Mid‑Senior level

    Employment type

    Full‑time

    Job function

    Marketing and Sales

    Industries

    Technology, Information and Internet

    Referrals increase your chances of interviewing at Broccoli AI by 2x

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    Growth Marketer • San Francisco, CA, United States