Media Planner Job at BUNTIN in NashvilleMediabistro • Nashville, TN, United States
Media Planner Job at BUNTIN in Nashville
Mediabistro • Nashville, TN, United States
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job_description.job_card.job_descriptionWorking with Brand (Account) Team counterparts, understand and manage the client’s day-to-day business and goals. Establish yourself as an extension of the Agency and the client’s marketing team. Develop understanding of all clients’ products / services, marketing goals and objectives, media requirements, target consumer, and budgets. Build strong relationships with clients and partner agencies at an appropriate level. Manage plan revisions, ad hoc requests Attend and participate in client meetings at an appropriate level Day-to-day development of sound, strategic media plans, based on client marketing direction, guidance / input from manager, and understanding of media principles. Collaborate with the manager to build knowledge of which media research and analytic tools are most effective given the project needs. Use syndicated planning resources, such as MRI / Simmons, Vivvix / MediaRadar, Claritas, and Nielsen. Understand the brand’s marketing, media planning, and buying target audience. Work with the manager on the development and presentation of planning decks. Ensure inclusion of media planning principles (e.g., reach, frequency, efficiency, and KPI measures) Develop and present competitive presentations with the Brand (Account) Team as needed. Work with the Activation Team to obtain planning inputs such as costs, avails, media weights, etc. Monitor campaign KPIs across all active vendors and platforms to ensure campaign delivery and vendor accountability. Develop and issue buy authorizations and buying guidelines to the Activation Team. Certify that campaigns have been built out, insertion orders have been issued, vendor confirmation for all channels has been obtained, and creative materials are being issued in the proper timeline. Ensure all goals are accurately entered in Prisma / OX and that estimates are being tracked. Review completed schedules; write client buy recaps and posts. Ensure all media package contracts / IOs are in-house. Manage the flow of plan changes / revisions based on altered marketing direction from the client, including ensuring revisions are clearly labeled and outlined. Review and issue client schedules, buy recaps, and post reports. Ensure media campaign adjustments are updated in Prisma / OX, and revised IOs are pushed to digital partners. Track and monitor in-flight CTV attribution reporting & dashboards Ensure that all necessary media authorizations are in-house and tracked. Review billing materials within the client’s schedule. Invoice management and reconciliation Traffic : Ensure accuracy and timeliness of traffic flow and advise on any specific traffic challenges. Motivated individual with a strong interest / passion for the media industry Dedicated team player with a passion for presenting new ideas. Foster good working relationships with the Brand (Account) Team and client teams. Ability to effectively interact with BUNTIN departments. Consistently maintains a professional demeanor. Demonstrates strong work ethic and commitment to projects. Maintains strong relationships with media partners. Advocate for BUNTIN and BUNTIN processes / policies. Solution-oriented; demonstrates creativity and agility when problem-solving and multitasking. Maintain a strong level of accuracy in all deliverables. Strong written and verbal communication skills 2-4 years of media planning experience Proficiency with Microsoft Office Suite (Excel, PowerPoint, Word) Experience using Mediaocean is a plus! (Prisma / OX) Knowledge of fundamentals associated with cross-channel planning (TV, Radio, Cable, Digital, Video, Audio, Social, Print, OOH, Direct Mail) Solid understanding of media math and terminology Proficiency with basic analytical tools (MRI / Simmons, R / Fs, etc.) Experience in developing plan presentations.
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BUNTIN is a fiercely independent, full-service, Adweek-recognized “Top U.S. Ad Agency.” Headquartered in Nashville for more than 50 years, our $230MM agency proudly serves a roster of tenured clients, including SERVPRO, Champion Petfoods, Trex, CFP Board, Republic Bank, and more. Our mission is to build Brand Conviction in a world that too often stops at Brand Attention.
Media Planner Role Overview
The role of the Media Planner is to support the development and implementation of strategic media solutions that meet the client’s goals, while managing all day-to-day media plan stewardship. You will be a key contributor to the overall strategic plan development and activation by building your understanding of BUNTIN’s media process, systems, and tools and building / strengthening core relationships with clients and industry partners.
Key Responsibilities
Industry Related
- Solidify media planning knowledge (channel strengths and weaknesses, emerging strategies, etc.)
- Stay current on industry news and evolving media trends
Client Focused
Plan Development
Plan Implementation
Plan Stewardship
Background
BUNTIN Culture
BUNTIN is headquartered in a completely revitalized 1920s-era train maintenance shed in Nashville’s Railyard District. We embody the legacy of hard work that’s taken place in this railyard day by day through the work we do for our clients with Ambition, Insight, Creativity and Hustle. These make up the foundation of who we are and how we treat each other.
In addition to the work we do for our clients, we contribute time and money to AdHope, our fully integrated, employee-led cause branding capability that creates great work that does good in our world. Through AdHope, we’ve given more than $1M in donations and grants supporting community causes and more than $5M in in-kind services supporting not-for-profit or related organizations.
BUNTIN Mission
Our mission is to build Brand Conviction in a world that too often stops at Brand Attention. This is as true for our team members as it is for our work with client partners. In addition to our benefits package, we offer five paid days of Conviction Time Off so each team member can pursue their passions outside of work. CTO days can be used for things like coaching a team, creating art, writing a story, taking a mission trip, and more.
Benefits
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401(k)
Vision insurance
Medical insurance
Paid maternity leave
Paid paternity leave
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Media Planner • Nashville, TN, United States
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