Senior Demand Programs Specialist

A company is looking for a Senior Demand Programs Specialist - Webcasts.

Key Responsibilities

Develop and execute a webcast calendar aligned to pipeline goals and revenue targets

Collaborate with various teams to create multi-channel promotion plans for each event

Define and report on KPIs for webcasts, ensuring tracking in CRM and MAP systems

Required Qualifications

2 years of experience in B2B event marketing or demand generation

Proven track record of delivering webcasts that generate pipeline and engage audiences

Deep understanding of B2B buying cycles and engagement strategies

Experience with webinar technology and marketing / sales systems

Data-driven mindset with a focus on experimentation and optimization