Senior Associate, Local Marketing

Senior Associate, Local Marketing

Become a part of our caring community and help us put health first. Humana's Marketing organization is seeking a Senior Marketing Associate to support Local Marketing. Are you passionate about bringing national brand strategy to life at the local level? As the Senior Associate, Local Marketing, you'll play a key role in tailoring Humana's marketing efforts to meet the unique needs of local markets. You'll collaborate with market leaders and cross-functional partners to ensure campaigns are relevant, culturally resonant, and aligned with business goals.

Key Role Functions

Collaborate with cross-functional teams to streamline processes, address operational challenges, drive campaign development and facilitate effective communication.

Assist in the crafting, planning, coordination, and execution of local marketing strategies and campaigns, working cross-functionally to ensure all activities are aligned to established timelines and deliverables.

Leverage data and insights to tailor market selection, target audience, campaign selection and optimize campaign performance by market.

Oversee budgets, timelines, and deliverables to ensure successful campaign launches, while monitoring performance, analyzing metrics, and providing recommendations for continuous improvement.

Partner with Market Research on consumer research initiatives and Marketing & Analytics on measurement strategies.

Practice intellectual curiosity by proactively seeking to understand Humana's Medicare business, local market dynamics, competitors, and opportunities for sales and growth.

Manage Local marketing calendars, budgets, timelines and projects.

Use your skills to make an impact

Required Qualifications

Bachelor's degree in Marketing, Communications, or related field.

5+ years of experience in product, field, or brand marketing, preferably within a large, matrixed organization.

Strong project management skills with experience managing local marketing calendars, budgets, and campaign execution.

Demonstrate strong attention to detail and organizational skills in managing multiple projects simultaneously.

Strong storytelling ability and proficiency in developing compelling presentations using PowerPoint to communicate campaign strategies, results, and recommendations to various audiences.

Strong written and verbal communication skills.

Familiarity with the Medicare landscape, regulatory environment and competitive marketplace.

Proficiency in budget management and resource allocation to maximize marketing impact.

Preferred Qualifications

Experience in healthcare, insurance, or regulated industries.

Strong project management and stakeholder engagement skills.

Ability to analyze competitive activity and identify emerging opportunities.

Enthusiasm for learning and applying new concepts in a fast paced, dynamic environment.

Strong time management skills and presentation skills.

Good collaborator and adaptable.

Additional Information

To ensure Home or Hybrid Home / Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home / Office employees must meet the following criteria : at minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested. Satellite, cellular and microwave connection can be used only if approved by leadership. Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense. Humana will provide Home or Hybrid Home / Office employees with telephone equipment appropriate to meet the business requirements for their position / job. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including :

Health benefits effective day 1.

Paid time off, holidays, volunteer time and jury duty pay.

Recognition pay.

401(k) retirement savings plan with employer match.

Tuition assistance.

Scholarships for eligible dependents.

Parental and caregiver leave.

Employee charity matching program.

Network Resource Groups (NRGs).

Career development opportunities.

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and / or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.

$94,900 - $130,500 per year

This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

Application Deadline : 10-22-2025

About Us

Humana Inc. (NYSE : HUM) is committed to putting health first - for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.

Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services.