Analytics Director

Director of Analytics Good Sam

Location : Chicago or Lincolnshire, IL (Hybrid)

About Good Sam

Good Sam is the world's largest organization of RV owners and outdoor enthusiasts, providing products and services that make RVing safer, more affordable, and more enjoyable. Our mission is to help our members enjoy the open road and make the most of their outdoor experiences through trusted insurance, roadside assistance, membership benefits, and more.

Position Overview

We are seeking a strategic and hands-on Director of Analytics to lead the analytics function supporting the Good Sam business. This leader will be responsible for driving data-driven decision making across marketing, membership, and customer experience functions, with a focus on growth, retention, and optimization. The Director will manage a high-performing team of analysts and data professionals, ensuring timely delivery of insights, strong stakeholder partnerships, and continued professional development within the team.

This is a hybrid role based in Chicago, IL. Candidates must be local or willing to relocate.

Key Responsibilities

• Leadership & Strategy
• Lead and mentor the analytics team, fostering a culture of curiosity, collaboration, and continuous learning.
• Develop and execute the analytics strategy aligned with Good Sam's business goals, marketing priorities, and customer growth initiatives.
• Partner with senior leadership to define KPIs, measurement frameworks, and success metrics for marketing, membership, and retention programs.
• Analytics & Insights
• Oversee the design and execution of marketing and growth experiments, A / B testing, and customer segmentation analyses.
• Deliver actionable insights that inform acquisition, engagement, cross-sell, and churn reduction strategies.
• Translate complex data into clear narratives and recommendations that drive business impact.
• Ensure data quality, consistency, and effective use of analytics tools and data visualization platforms.
• Stakeholder Engagement
• Serve as the primary analytics partner to Marketing, Product, and Business Operations teams.
• Build strong relationships with cross-functional stakeholders to ensure alignment and prioritization of analytics initiatives.
• Communicate insights and recommendations to executive leadership in a clear and compelling manner.
• Operational Excellence
• Manage team workload, project prioritization, and delivery timelines.
• Identify and implement process improvements and best practices in analytics operations.
• Collaborate with data engineering and IT teams to ensure data infrastructure supports evolving analytical needs.

Qualifications

Pay Range : $158,655.00-$231,420.00 Annual

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage!

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.