Senior Performance Marketing Manager

Job Description

Job Description

About Athlete To Athlete

Athlete To Athlete is a fast-growing sports-tech startup connecting NCAA Division I athletes with the next generation of youth athletes. With 20,000+ athletes on the platform in under 3 years, we’re scaling quickly and looking to fuel our growth through best-in-class performance marketing. We’re hiring a Senior Performance Marketing Manager to lead paid acquisition and help us continue to exponentially scale. This is a senior role for a data-driven marketer who can manage large budgets on Meta, spin up new channels, lead the performance marketing team, and turn insights into strategies that drive measurable customer growth.

About the Role

As a Senior Performance Marketing Manager, you’ll be responsible for driving new customer acquisition through Meta and additional paid channels. You will own the performance marketing roadmap, lead our performance marketing team, and work cross-functionally with sales to ensure acquisition targets are met. Your focus is on lowering CAC, scaling new customer growth, and building a martech foundation that supports long-term success.

Key Responsibilities

• Lead the performance marketing team across Meta Ads and new paid digital channels (TikTok, YouTube, Google, etc.)
• Build and execute a roadmap for channel expansion and profitable scale
• Develop and run structured testing frameworks (audiences, offers, landing pages, creative iterations)
• Partner with Creative Strategist on ad briefs, testing priorities, and creative feedback loops
• Collaborate with Lifecycle Marketer on remarketing, nurture flows, and down-funnel optimization
• Work cross-functionally with sales to align acquisition with lead quality and conversion
• Help design and improve our martech and tracking stack to ensure accurate CAC and customer reporting
• Manage external vendors, agencies, or freelancers as needed to hit acquisition goals
• Regularly report on performance, insights, and opportunities to the executive team

Qualifications

What Success Looks Like

Consistent improvement in CAC and growth in total new customers acquired

Profitable expansion of paid channels beyond Meta

Reliable testing cadence producing new creative, audience, and offer insights

Clear visibility into performance through robust martech and reporting

Strong collaboration across Creative, Lifecycle, and Sales functions

Why Join A2A

Impact : You’ll directly shape how we scale acquisition for a mission-driven startup.

Ownership : Take charge of performance marketing strategy and execution.

Growth : Expand channels and budgets with the freedom to test, learn, and scale.

Culture : Scrappy, collaborative, ambitious team working on something meaningful.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.