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CRM / Lifecycle Marketing Manager

CRM / Lifecycle Marketing Manager

Home DepotHouston, TX, US
job_description.job_card.30_days_ago
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Manager, Media

With a career at The Home Depot, you can be yourself and also be part of something bigger.

Position Purpose

The Manager, Media oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Responsible for working with key stakeholders and business / initiative leaders across the enterprise to understand specific customer, business and communication goals as well as oversee the creation and execution of omni-channel plans within the context of the overall marketing mix. Analyzes industry trends, channel results and business environment to improve strategies and plan recommendations. Manages omni-channel budget and supports channel measurement, results reporting and insights. Helps direct agency planning, buying and activation for areas of responsibility.

Key Responsibilities

  • 10% Budget Management - Budget management and stewardship of omni-channel investments
  • 15% Channel Expertise - Partner with omni-channel partners, key stakeholders and business / initiative leaders across the enterprise to develop channel recommendations that support key customer, business and marketing goals and objectives
  • 20% Direct Omni-Channel Plans - Help direct media agency and / or supervise direct reports on creation and execution of department-level omni-channel plans
  • 10% Reporting & Learning - Support the analysis of reporting on channel performance and audience behaviors and incorporate learnings into current and future planning
  • 25% Stakeholder Relationship Management - Develop and maintain strong relationships with key omni-channel stakeholders and business / initiative leaders across the enterprise
  • 20% Test & Learn - Test and learn new and emerging omni-channel trends / opportunities that will help support frictionless customer experiences, drive our business and create competitive advantage

Direct Manager / Direct Reports

  • This position typically reports to Sr Manager, Media
  • This position has 0 direct reports

    • Travel Requirements

  • Typically requires overnight travel less than 10% of the time.

    • Physical Requirements

  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

    • Working Conditions

  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

    • Minimum Qualifications

  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.

    • Preferred Qualifications

  • Omni-channel agency planning / buying experience
  • Previous client-side omni-channel planning experience
  • Previous leadership, mentoring and / or coaching experience
  • Retail / multi outlet advertising experience
  • Master's Degree
  • Strong leadership abilities, experience supporting / mentoring team members and proven track record of building cross-functional work relationships, both internally and with external agency and platform partners
  • Highly organized with an ability to combine strategic direction with hands-on tactical execution
  • Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
  • Strong presentation skills with ability to gain alignment on recommendations
  • Must be proficient in Excel / Word / Powerpoint computer programs
  • Must be able to manage and prioritize multiple tasks / responsibilities; must be organized and a strong communicator; may be involved in some mildly difficult situations
  • Working knowledge of marketing, finance, advertising, merchandising and operations; builds effective partnerships throughout the organization
  • Partners with omni-channel strategy leads and stakeholders to set strategic, long-term planning; thinks outside of the current day-to-day environment to create a vision of what the future looks like for our customers

    • Minimum Education

  • The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.

    • Preferred Education

  • No additional education

    • Minimum Years of Work Experience

    Preferred Years of Work Experience

  • No additional years of experience

    • Minimum Leadership Experience

  • None

    • Preferred Leadership Experience

  • None

    • Certifications

  • None

    • Competencies

  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict
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