Manager, Paid Social Media (Hybrid)

8116 - Midtown Office - 2220 W. Broad Street, Richmond, Virginia, 23220

CarMax, the way your career should be!

About This Role

Are you ready to shape the future of social media marketing at one of the most recognized brands in retail? CarMax, the nation’s largest retailer of used cars, is seeking a strategic and passionate Paid Social Media Manager to lead our paid social efforts across platforms like Meta, TikTok, and Snapchat. This is a high-impact role where your work will directly influence millions of consumers, driving brand awareness, customer engagement, and business growth. You’ll be at the forefront of innovation, collaborating with top-tier agencies, internal teams, and platform partners to deliver best-in-class campaigns that push boundaries and deliver results.

What You Will Do – Essential Responsibilities

1. Vision

Leveraging a deep expertise of Paid Social, champion the evolution of capabilities aligned with CarMax’s broader media strategy.

Stay ahead of trends, platform updates, and emerging technologies to unlock new opportunities.

Contribute to the long-term vision for paid social within our advertising ecosystem

2. Strategy Development

Develop and execute paid social plans that translate media objectives and audience insights into actionable plans.

Align paid tactics with broader social and media strategies through close collaboration with planning, analytics, and organic social teams.

Drive quarterly planning and innovation roadmaps with agency and analytics partners.

Lead assigned resources to identify new projects and manage the channel backlog of test and innovations

3. Team Leadership & Development

Manages assigned internal and external (agency) team members to ensure flawless campaign execution that achieve objectives.

Prioritize workstreams and hold team members accountable for performance and results.

Mentor junior team members and foster a culture of learning and growth.

4. Channel Execution & Optimize

Lead weekly planning to ensure team is working on the projects that will accomplish media goals across Social platforms, ensuring tactical excellence.

Oversee campaign setup, pacing, creative trafficking, and reporting.

Lead data driven optimization with deep business insights that drive continuous improvement across the media portfolio

Manage a budget of up to $20M with precision.

5. Stakeholder Management

Serve as the go-to Subject Matter Expert for Paid Social across internal stakeholders and external partners.

Build strong relationships with platform reps (Meta, TikTok, etc.) to ensure operational excellence.

Partner with creative, analytics, and strategy teams to deliver cohesive, high-performing campaigns.

Purpose of the Role

Your work will directly influence our brand’s presence on social media platforms, reaching millions of potential customers. This role plays a key part in our Advertising ecosystem, executing high-impact paid social campaigns that support CarMax’s full funnel advertising and business objectives. You will ensure tactical excellence, drive performance, and contribute to the evolution of our paid media capabilities.

Qualifications and Requirements

5+ years of experience in paid social media planning and execution for a large brand or agency

Proven success managing campaigns across Meta, TikTok, and other social platforms.

Strong understanding of paid social best practices, tagging, attribution, and creative formats, and Dynamic Product Ad capabilities.

Experience working with cross-functional teams and external agencies.

Strong project management, communication, and cross-functional collaboration skills.

Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

Preferred Qualifications

Experience in omnichannel retail, e-commerce, or consumer-facing industries.

Understanding of measurement and attribution tools (GA4, Adobe Analytics, etc.).

About CarMax

CarMax disrupted the auto industry by delivering the honest, transparent and high-integrity experience customers want and deserve. This innovative thinking around the way cars are bought and sold has helped us become the nation’s largest retailer of used cars, with over 200 locations nationwide.

Our amazing team of more than 25,000 associates work together to deliver iconic customer experiences. Along the way, we help every associate grow their career and achieve their best, at work and in their community. We are recognized for our commitment to training and diversity and are one of the FORTUNE 100 Best Companies to Work For®.

CarMax is an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, protected veteran status, disability status, or any other characteristic protected by law.

Upon an applicant's request, CarMax will consider reasonable accommodation to complete the CarMax Job Application.