Digital Experience Manager

Digital Experience Manager

How would you like to work in a place where your contributions and ideas are valued? A place where you can serve with compassion, pursue excellence and honor every voice? At Wellstar, our mission is simple, yet powerful : to enhance the health and well-being of every person we serve. We are proud to have become a shining example of what's possible when the brightest professionals dedicate themselves to making a difference in the healthcare industry, and in people's lives.

At Wellstar, we are a dynamic and innovative healthcare organization focused on delivering exceptional care to our patients and the communities we serve. As we continue to grow, our Brand and Marketing Team is seeking a collaborative and detail-oriented Digital Experience Manager to support the strategic vision and daily operations of our website and app platforms. Reporting to the Director of Digital Experience, this role will assist in managing projects, developing digital standards and protocols, and ensuring seamless coordination with marketing and cross-functional teams. This role acts as a critical support system by helping to execute strategies and manage the execution of day-to-day tasks across digital marketing channels. Passionate about creating user-first experiences, the Digital Experience Manager will play a key role in enhancing how our customers interact with digital healthcare platforms. With a focus on delivering seamless, intuitive, and engaging digital journeys, this role will contribute to transforming healthcare interactions into meaningful connections that prioritize the needs and expectations of every user. To achieve this, this role will collaborate closely with marketing leadership to ensure alignment with the annual marketing strategy, reinforce the brand, and integrate digital platforms with service line marketing initiatives. This position is located in Marietta, GA. In a hybrid role (2-3 days in office per week).

Core Responsibilities and Essential Functions :

• Support for Digital Experience Strategy and Execution
• Collaboration and Stakeholder Engagement
• Platform Management and Optimization
• Development of Standards and Protocols
• Analytics and Reporting
• Research and Development / Tactical Partnership Identification

Complies with all Wellstar Health System policies, standards of work, and code of conduct.

Required Minimum Education :

Required Minimum License(s) and Certification(s) :

All certifications are required upon hire unless otherwise stated.

Additional License(s) and Certification(s) :

Performs other duties as assigned

Required Minimum Experience :

Minimum 5 years of experience in digital marketing, website / app management, or a related role. Required Experience defining consumer experiences across a multichannel ecosystem. Required Demonstrated success in supporting digital initiatives and optimizing customer experiences.

Required Minimum Skills :

Experience with website and app management tools (e.g., SiteCore,WordPress, Adobe Experience Manager, or similar CMS platforms). High Basic understanding of front-end and back-end development processes and technologies (e.g., HTML, CSS, Google Tag Manager, JavaScript). High Strong knowledge of analytics tools like Google Analytics, Adobe Analytics, or similar platforms. High Familiarity with behavioral analysis tools, including : Google Search Console, Google Analytics, Fullstory, Semrush, Google Optimize, Optimizely Medium Knowledge of SEO, accessibility (WCAG standards), and usability best practices. High Familiarity with user testing, product usability and A / B testing High Experience with collaboration and workflow tools such as Jira, Trello, or Asana. Medium Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously. High Proven ability to create and maintain documentation and workflows. High Experience in supporting cross-functional teams to execute digital projects and initiatives. High Analytical mindset with the ability to interpret data and provide actionable insights. High Excellent communication and interpersonal skills to collaborate effectively with internal and external teams. High Proactive and resourceful problem solver with a focus on delivering results. High Detail-oriented with a commitment to quality and accuracy. High Highly adaptable and able to thrive in a dynamic, fast-paced environment. High A passion for improving digital healthcare journeys and delivering meaningful, user-focused experiences. High