Sr Marketing Manager

Senior Mattering Manager

We're looking for a dynamic Senior Mattering Manager to drive growth and brand impact for one of our clients. This role requires a strategic thinker with hands-on execution skills across multiple marketing channels, a passion for innovation, and the ability to lead and mentor a high-performing team.

Key Responsibilities

Lead Multi-Channel Marketing Initiatives : Oversee campaigns across digital, social, events, and partnerships to strengthen brand presence.

Demand Generation Leadership : Manage and mentor the Demand Generation team, while supporting broader marketing efforts, especially in SEO and AIO (AI Optimization).

Campaign Ownership : Plan, implement, and deliver end-to-end marketing campaigns, projects, events, and promotional activities.

Growth Strategies : Develop and execute lead generation, retention, and customer lifetime value strategies to drive measurable ROI.

Content Strategy : Lead content creation and ensure cohesive messaging and brand alignment across platforms.

Sales Enablement : Build tools and resources that empower commercial teams and enhance the customer journey.

SEO & AIO Execution : Own strategies to maximize visibility and performance across digital channels.

Social Media Management : Drive organic social initiatives to build community and engagement.

Brand Expansion : Identify growth opportunities through outreach, partnerships, and sponsorships.

Team Leadership : Manage two direct reports, set priorities, approve deliverables, and monitor KPIs.

Stakeholder Collaboration : Work closely with global teams and manage agencies, contractors, and partners.

Innovation & ROI : Experiment with new channels and tactics while maintaining focus on measurable outcomes.

Success Metrics

Global brand growth and engagement.

Increased lead generation and conversion rates.

Improved organic search rankings and digital visibility.

Positive team development and performance outcomes.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity / affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and / or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.

Skills and Requirements

Sits in FL, GA, NC, SC

Expertise in SEO, AIO, and search engine marketing (Google Ads, organic ranking strategies).

Familiarity with modern marketing tools : Google Suite, ChatGPT, Claude, and other AI-driven platforms.

Strong visual and creative sense; ability to ensure marketing outputs are aesthetically aligned with brand standards.

Proven ability to lead, mentor, and inspire teams.

Demonstrated success in demand generation and multi-channel campaign management.

Strong analytical skills with experience in KPI tracking and ROI reporting.