Sr. Product Marketing Manager, eSignature

Product Marketing Manager

As a Product Marketing Manager at Docusign, you'll be at the forefront of driving adoption, cross-sell, and upsell initiatives for our market leading eSignature product and our IAM Platform. Your GTM expertise will shine as you collaborate with Sales, Marketing, and Product teams to enhance segmentation, map out the customer journey, and optimize the full-funnel experience.

You will be responsible for crafting compelling product messaging and positioning, equipping our field teams with vital content and tools, and building a strong pipeline for our platform. As a trusted advisor, you'll provide our Sales team with the insights and resources needed to close more deals. If you're a customer-focused marketer with a knack for impactful storytelling, this is your opportunity to make a significant impact on our growth trajectory.

This is a individual contributor role reporting to Sr. Director, Product Marketing.

Responsibilities

• Own the positioning, messaging, and value propositions of our eSignature product
• Uncover customer insights to improve the customer journey, drive better experiences, and account growth. Refine and optimize messaging based on these insights
• Collaborate with Product Management to ensure customer needs are reflected in the way the product roadmap is prioritized, packaged, priced, and communicated
• Partner with demand generation to create compelling campaigns that drive acquisition and upsell opportunities
• Partner with Sales Enablement to ensure that Sales has the right content, tools, and training to develop and close deals effectively
• Drive usage and create expansion opportunities in collaboration with customer success
• Work with International Marketing to showcase the value of eSignature and the IAM platform in our core international regions
• Support strategic customer and internal events (e.g. customer / partner conferences, sales meetings) by owning development of presentations, sessions, training, and speaking

Hybrid : Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency : Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role / job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

Basic

Preferred

Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.

Based on applicable legislation, the below details pay ranges in the following locations :

California : $140,000.00 - $225,075.00 base salary

Illinois, Colorado, Massachusetts and Minnesota : $133,800.00 - $189,000.00 base salary

This role is also eligible for the following :

Global benefits provide options for the following :

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you'll be loved by us, our customers, and the world in which we live.

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.

Applicant and Candidate Privacy Notice

This position is not eligible for employment in the following states : Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.