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Product Manager - Buying Programs
Product Manager - Buying ProgramsF5 • Seattle, WA, US
Product Manager - Buying Programs

Product Manager - Buying Programs

F5 • Seattle, WA, US
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Product Manager

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Position Summary

We are looking for a Product Manager to help design, launch, and manage buying programs that make it easier for customers to purchase and consume our products. This role is focused on execution gathering requirements, building features in partnership with Product Managers and working closely with Sales and Customer Success to ensure programs deliver value to both customers and F5.

In the commercial models buying program team you will be part of a very dynamic and collaborative team that addresses a wide range of opportunities. As a Product Manager (PM), you will lead efforts to craft new and improve existing buying programs (like Flex Consumption, Term Subscription, etc.) and supporting Sales with specific customer deals. You will work collaboratively, driving strategic alignment within the organization, and can communicate to both internal and external audiences. You will develop requirements using a balance of future vision, near-term opportunities, customer requirements, business insight, and management of day-to-day program issues.

This role requires a good understanding of both F5 and industry licensing and business practices. You can expect to be mentored and supported in your skill development and career growth by a diverse group of experienced Product Management professionals.

Primary Responsibilities

Program Development & Execution

  • Translate customer needs, sales feedback, and business goals into clear requirements for buying programs (subscriptions, usage models, credit systems, bundles, etc.).
  • Write user stories, define acceptance criteria, and prioritize the backlog to support program delivery.
  • Partner with Product, Finance, and Operations to ensure smooth implementation and integration into commerce, billing, and support systems.

Customer & Sales Enablement

  • Support Sales, Customer Success, and Marketing with program documentation, FAQs, and training.
  • Collect and synthesize customer and field feedback to inform program improvements.
  • Work with enablement teams to make programs easy to explain, adopt, and scale.

    • Program Operations

  • Monitor program usage, adoption, and operational performance.
  • Identify and resolve issues in workflows, processes, or customer experience.
  • Track program metrics and provide input into reporting dashboards.

    • Cross-functional Collaboration

  • Collaborate with senior Product Managers on roadmap alignment while owning specific deliverables.
  • Coordinate with Legal, Finance, and Operations on program policies, terms, and compliance.
  • Serve as a day-to-day contact point for questions and blockers related to buying programs.

    • Knowledge, Skills, and Abilities

  • 35 years of product management, program management, or business operations experience in a subscription business.
  • Solid understanding of SaaS business models (subscription, usage-based, consumption credits, etc.).
  • Experience writing requirements, managing backlogs, and collaborating with Product, Sales, Customer Success, and Finance teams.
  • Strong organizational and communication skills; able to translate complexity into clarity.
  • Analytical mindset, with the ability to interpret data and identify improvement opportunities.
  • Ability to work independently or lead others on projects.

    • Qualifications

  • BA / BS degree in Marketing, Finance, Economics, Statistics, or another relevant field. MBA a plus.
  • 3+ years of licensing, pricing, sales, or equivalent.
  • Experience using Microsoft Office products (emphasis on Excel and PowerPoint).

    • We at F5 Networks, Inc. are an equal opportunity employer and strongly support diversity in the workplace.

    We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

    The job description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

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