Director of Product Marketing, Enterprise Imaging

Director Of Product Marketing, Enterprise Imaging

The Director of Product Marketing, Enterprise Imaging manages our go to market strategy and needs for portfolio of products we sell into the Enterprise Imaging market. He / she would ensure we are effectively promoting the portfolio and brand, that our current customer satisfaction is high and referenceable at all times, that our customers are included in our promotional strategy, that our trade show and other external promotional activities are effective, that we are involved in the market through society activity, and that we ensure sales is prepared, supported, and armed to be successful. The role works closely and in tight collaboration with our customers, our MI sales organization, our marketing communications team, and our MI product management team. This role must consistently demonstrate effective leadership and partnership with all members of the HCUS Medical Informatics organization and work effectively with other cross-functional departments in the organization.

At FUJIFILM Healthcare Americas Corporation, we're on a mission to innovate for a healthier world, and we need passionate, driven people like you to help us get there. Our cutting-edge healthcare solutions span diagnostic imaging, enterprise imaging, endoscopic and surgical imaging, as well as in-vitro diagnostics. But we don't stop at healthcare; our Non-Destructive Testing (NDT) team harnesses advanced radiography solutions to keep transportation infrastructure, aerospace, and oil and gas assets safe and running smoothly. Ready to innovate, collaborate, and make a difference? Join us and bring your big ideas to life while working in a dynamic, flexible environment that fuels your creativity and drive. Our headquarters is in Lexington, Massachusetts, an inspiring healthcare research hub in a historic town. Fujifilm is globally headquartered in Tokyo with over 70,000 employees across four key business segments of healthcare, electronics, business innovation, and imaging. We are guided and united by our Group Purpose of "giving our world more smiles."

Duties And Responsibilities

Drives the most effective go to market strategy for the current Enterprise Imaging product portfolio which includes a point-of-care ultrasound management solution, VNA, enterprise viewer and other ancillary products ensuring we exceed booking and revenue objectives.

Develops and drives the market and sales introduction strategy for new products ensuring we exceed initial targets.

Develops and maintains regional and national reference sites, ensuring they are always prepared to promote and provide reference for our solution, and that the process for utilizing is well defined and organized.

Collaborates closely with MI sales leaders to ensure sales always has the selling tools needed to be successful, to provide subject matter expertise, and demonstration support as needed.

Always maintains a high level of market interest and lead generation in product portfolio, from effective promotional messaging and activity, through close collaboration with marketing communications and sales leadership.

Work collaboratively with training manager to ensure all level of sales are prepared to effectively execute our go to market strategy and exceed their goals.

Work collaboratively with marketing communications to ensure trade shows that promote our product portfolio are well planned, aligned with the go to market strategy, and well executed.

Develop a market facing communications strategy that provides continuous external focus on the portfolio messaging and branding through e-communications, web, symposium, customer profiles, webinars, and society work. The calendar of activity is always visible to sales and other departments, and your needs and strategy are well communicated and aligned with marketing communications for optimal execution.

Works closely with sales leadership and marketing communications to ensure our inside sales campaigns are effective, appropriately targeting priorities, and measured.

Supports the RFP team as a subject matter expert, ensuring RFP responses are complete, accurate, and effective

Works closely with our demo team to ensure the demo environment is always current and effective in demonstrating our solution.

Collaborates with product management team to provide competitive feedback, market intelligence, and product need input as captured from sales activity and existing customer field activity. Ensure compelling product roadmaps are available and aligned with market and customer needs.

Collaborates with other marketing directors to ensure consistency in approach and communications.

Comply with all applicable U.S. Food and Drug Administration (U.S. FDA) medical device regulatory requirements, applicable ISO 13485 standard requirements and all other applicable laws, regulations, and standards.

Comply with and pass all requirements for vendor credentialing as part of gaining access to hospitals and facilities to perform assigned job duties.

Key Performance Indicators :

Revenue and sales bookings targets met or exceeded for product portfolio. High customer satisfaction levels as measured through KLAS and other industry measurements. Strong brand awareness in the industry and market. Effective product demonstration capability. High win rate in all opportunity engagements. Drive a culture of superior customer experience within organization. Participate in corporate activities (e.g., leadership activities, BPR, etc.). Align behavior with corporate strategy, along with mission, vision and values. Establish and promote a collaborative team environment. Continuously foster employee development. Ensure ongoing and transparent communication- up, down, across the organization. Adhere to the competencies, as defined for the position.

Qualifications :

BA / BS / MA, with 8+ years of progressive experience in Healthcare / Radiology Informatics product marketing. Extensive experience in software promotion. Extensive experience managing software product roadmaps and software development product collaboration. Experience managing or supporting teams in Enterprise Imaging. Broad functional expertise in marketing and sales, and experience in the areas of sales and marketing strategic planning, go to market product planning, and pricing strategies. Proven track record of overachievement. Ability to work cross-functionally and create business impact. Ability to organize and manage multiple priorities and multiple direct reports. Ability to problem solve, analyze and resolve at both a strategic and tactical level Strong customer orientation. Demonstrated ability to achieve results as an individual and in support of teams. Strong communication skills- presentation, written, and oral. Must have strong interpersonal skills and a demonstrated ability to communicate with a diverse range of individuals. Exercises good judgment. Proficient in Microsoft Office, including PowerPoint, Excel, and Word. Proficient in the use of SalesForce.com. Effective time management skills. Ability to anticipate the need for proactive communication and planning at all levels. Ability to drive action plans with direct and indirect authority, executing within established timeframes and meeting or exceeding stated deliverables.

Physical Requirements :

The position requires the ability to perform the following physical demands and / or have the listed capabilities : The ability to sit up 75-100% of applicable work time. The ability to use your hands and fingers to feel and manipulate items, including keyboards, up to 100% of applicable work time. The ability to stand, talk, and hear for 75% of applicable work time. The ability to lift and carry up to ten pounds up to 20% of applicable work time. Close Vision : The ability to see clearly at twenty inches or less.

Travel :

Occasional (up to 25%) travel, including internationally, may be required based on business need.