Senior Content Strategist (AEO Experience)

Location :

• Hybrid (NYC Metro preferred) | Full-time About Giftogram Giftogram is a leading platform in the gift, reward, and incentive space, helping businesses of all sizes easily send digital and physical gift cards to employees, customers, and partners.
• Our mission is to simplify corporate gifting with a seamless, customizable experience.
• Since our founding in 2012, we’ve grown into one of the top B2B rewards and incentives platforms, serving mid-market companies, nonprofits, and Fortune 500 brands.
• As we enter our next phase of growth, we’re expanding our marketing team to rethink how people discover and engage with our brand — not just through traditional search engine optimization (SEO), but through modern discovery channels like AI-powered search and answer engines.
• At Giftogram, we foster a high-energy, collaborative culture where innovative problem-solvers thrive.
• We believe in building great products, moving fast, and driving measurable impact.
• Now, we’re looking for a Senior Content Strategist to help us own the answers in our category. 🔹 Learn more about our product at www.giftogram.com About the Role We’re looking for a strategic, hands-on content leader who understands that search is changing — and knows how to create content that performs in both traditional search engines and AI-driven discovery tools.
• As our Senior Content Strategist , you’ll develop and execute a modern content strategy focused on Answer Engine Optimization (AEO) .
• This role goes beyond blog posts and landing pages — it’s about structuring and packaging information so that it’s visible, cited, and trusted by search engines, AI assistants, and buyers alike.
• You’ll collaborate with marketing, sales, and product teams to ensure our content drives awareness, engagement, and conversions.
• If you thrive at the intersection of editorial strategy, structured data, and AI-era SEO — and you want to help a fast-growing company define the next wave of content marketing — we’d love to hear from you.
• What You'll Do Lead Content Strategy & Planning Own the end-to-end content strategy — from editorial planning to production workflows — across our blog, resource center, landing pages, and sales content.
• Build and manage a content calendar aligned with product marketing, demand gen, and SEO / AEO goals.
• Collaborate with internal teams to identify content gaps, prioritize topics, and map them to the customer journey.
• Create & Optimize for AI-First Discovery Develop AEO-optimized content that directly answers high-intent buyer and user questions.

Apply structured content techniques (e.g., schema markup, Q&A formatting, featured snippet optimization).

Published thought leadership on AEO, modern SEO, or AI + content trends.   Pay & Benefits In addition to a competitive salary, we offer a comprehensive benefits package, including :