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Marketing Automation Manager

Marketing Automation Manager

MediabistroAtlanta, GA, United States
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Overview

Thank you for your interest in Mueller Water Products, Inc.

For more than 165 years, Mueller Water Products, Inc. has been building the future of water infrastructure. From lifesaving fire protection to data intelligence, we are committed to developing products and solutions that help cities and utilities deliver clean, safe drinking water to hundreds of millions of people across North America.

Our purpose is to connect communities to water, life’s most essential resource, with exceptional, people solutions and products. Behind that purpose is a dedicated team, united by our shared values of respect, integrity, trust, inclusion and safety. With a vision to be the leader in water infrastructure solutions—solving challenges, enriching lives and safeguarding the future—we are making a positive impact that will last for generations.

By joining Mueller, you become part of a dynamic team dedicated to excellence and innovation, working collaboratively to achieve meaningful results. We champion our people because when they succeed, our communities thrive. We invite you to learn more about career opportunities with us and consider submitting your application.

About the Role

The Marketing Automation Manager will serve as the strategic owner of our marketing automation and CRM platforms, enabling the business to drive lead generation, nurture programs, and measurable ROI. This role will be responsible for designing, executing, and optimizing automated campaigns that engage target audiences, accelerate the sales pipeline, and strengthen customer relationships in the B2B manufacturing space.

The Manager will collaborate closely with Sales, Product Marketing, and Digital teams to align marketing automation strategies with business goals. This individual will also ensure data quality, reporting, and campaign performance tracking to deliver actionable insights.

Responsibilities

  • Manage and optimize the company’s marketing automation platform (Salesforce Marketing Cloud / Pardot or equivalent), ensuring best practices and system health
  • Develop, execute, and analyze automated campaigns including email, nurture flows, event marketing, and customer lifecycle programs
  • Partner with Sales and Product Marketing to build targeted segmentation, lead scoring, and qualification processes that improve conversion rates
  • Collaborate with Product Management to support product launches through automated campaigns and integrated lead nurture strategies
  • Establish and enforce data governance, ensuring accuracy of customer and prospect information in CRM systems
  • Build dashboards and reports to track campaign performance, pipeline contribution, and ROI
  • Lead A / B testing and campaign optimization to continuously improve engagement and effectiveness
  • Support sales enablement efforts by ensuring automated communications align with messaging, positioning, and account-based marketing (ABM) strategies
  • Manage relationships with external agencies and vendors to enhance campaign execution and deliverability
  • Stay current on industry trends and new technologies in marketing automation, CRM, and B2B demand generation

Minimum Experience

  • 5–7 years of hands-on marketing automation experience, preferably in B2B manufacturing, industrial, or distribution environments
  • Strong track record of building and optimizing automated campaigns that drive measurable business results
  • Experience working cross-functionally with Sales, Product Marketing, and IT teams
  • Demonstrated ability to analyze campaign data and translate insights into actionable recommendations
  • Education

  • Bachelor’s Degree required, preferably in Marketing, Business, or Communications
  • Technology Platforms

  • Proficiency with Salesforce.com and Salesforce Marketing Cloud / Pardot (or equivalent automation platforms) required
  • Familiarity with project management tools such as Asana, Trello, or similar platforms preferred
  • Strong skills in Excel, data analytics, and campaign reporting
  • Additional Information

    Individuals interested in this position should apply through the Mueller Water Products Career Portal.

    Mueller offers an excellent salary and benefits package. Current benefit offerings include : medical and dental insurance, 401(k) plan with company match, Employee Stock Purchase Plan program, short-term disability benefits, vacation, tuition reimbursement program, company-provided life insurance, long-term disability and supplemental insurance at group rates, and much more.

    Mueller is an Equal Opportunity Employer.

    Other Compensation & Benefits : Mueller offers an excellent salary and benefits package. Current benefit offerings include medical, dental, and vision insurance, 401k plan with 5% Company match, Employee Stock Purchase Plan (ESPP), short-term and long-term disability benefits, vacation, 100% paid parental leave, tuition reimbursement program, student debt retirement matching, well-being program, Employee Assistance Program (EAP), company-provided life insurance, supplemental insurance at group rates, and more.

    Equal Employment Opportunity

    Mueller Water Products, Inc., as well as its subsidiaries, are equal employment employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity, and / or expression), age, national origin, disability, citizenship status (except as authorized by law), protected veteran status, genetic information, and any other characteristic protected by federal, state or local law. In keeping with its obligations under applicable federal, state, and local law, Mueller will make reasonable accommodations for qualified individuals with disabilities. To request a reasonable accommodation at any time during the application or interview process, please contact a member of the Human Resources Department.

    This employer participates in E-Verify. E-Verify is a web-based system that allows employers to confirm the eligibility of their employees to work in the United States. The system compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records. This notice applies to all applicants and employees, including those hired to work remotely.

    Notice of E-Verify Participation

    This employer participates in E-Verify. E-Verify is a web-based system that allows employers to confirm the eligibility of their employees to work in the United States. The system compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records. This notice applies to all applicants and employees, including those hired to work remotely.

    Upon enrollment, employers participating in E-Verify are required to clearly display the Notice of E-Verify Participation and Right to Work posters in English and Spanish, both which may be accessed at the links provided below.

    IER Right to Work Poster (English / Spanish)

    E-Verify Participation Poster (English / Spanish)

    #J-18808-Ljbffr

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