Marketing Director Job at Clarity Recruiting in New York

This range is provided by Clarity Recruiting. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range $130,000.00 / yr - $180,000.00 / yr

Our client, a leading investment bank, events platform, and corporate advisory firm, is looking for a Director of Marketing to join their team. This is a new role for the firm, and they are looking for someone to build and lead their first centralized marketing function. This role will serve as a key partner to senior leadership and cross-functional teams to drive lead generation, unify messaging, strengthen brand positioning, and support business growth across the firm.

Responsibilities

Strategic Leadership

Define Marketing Vision : Shape and execute a centralized marketing vision aligned with the firm\'s revenue priorities.

Build the Function : Develop foundational marketing infrastructure, integrating digital tools, workflows, and best practices that drive scale and measurable outcomes. Develop a budget and clear order of priorities for execution. Includes defining cross-functional resources and responsibilities, hiring talent, and managing agencies / vendors across a global, matrixed environment.

Lead Cross-Functional Planning : Align with senior leadership to drive integration between teams and prioritize projects that deliver enterprise-wide value and balance competing needs across the organization. Show clear ownership of marketing goals that align with broader business priorities and revenue goals.

Executive Communication & Stakeholder : Influence practice leaders and partners; demonstrate excellent brief-to-board presence.

Revenue & Demand Generation

Design Campaign Strategy : Develop and execute targeted demand generation strategies to support lead flow across BD, IB, and Events practices.

Execute Digital Campaigns : Own performance marketing channels such as email, social, and paid media, delivering measurable ROI and marketing-sourced pipeline.

Sales Enablement : Build pursuit toolkits, case decks, and sales plays; partner closely with SDR / BD for joint planning and enablement.

Account-Based Marketing (ABM) : Orchestrate 1 : 1 and 1 : few programs using intent data platforms (6sense, Demandbase, Bombora).

Funnel Instrumentation : Measure and optimize MQL to SQL to Pipeline to Revenue; monitor CAC / LTV and experimentation results; Analyze marketing KPIs, conversion metrics, and campaign performance to continuously improve results and inform future strategy.

Drive Content-Led Growth : Oversee production of consistent and ongoing thought-leadership and sales content including landing pages, campaign copy, case studies, newsletters, PR, and managing domain-specific content.

Brand & Communications

Refine Brand Positioning : Develop and articulate a unified brand message and visual identity across all internal and external channels.

Ensure GTM Alignment : Review ICP across various service offerings to refine and improve our GTM tactics.

Support Events Marketing : Partner with the Events team to promote and amplify our event capabilities, build pre-event, in-event and post-event marketing strategies to ensure consistent and engaging communications that tie to broader the firm\'s demand generation goals. This may include periodic travel to events and networking opportunities.

Elevate Web & Social Presence : Oversee updates to website content, blog, and social media channels to ensure consistent and engaging brand expression.

Thought Leadership Engine : Translate SME insights into POVs, reports, and campaigns that open doors with executive buyers.

Brand, PR & Analyst Relations : Elevate firm reputation through earned media and analyst engagement.

Partner & Alliance Marketing

Build joint GTM strategies, and co-sell / up-sell motions with strategic partners, clients, and sponsors (AWS, Microsoft, Google, etc.). Develop campaigns with external ecosystems to expand reach and drive co-marketing value.

Operational Excellence

Audit Tools & Systems : Evaluate existing martech stack (CRM, CMS, email platforms, social tools) and identify areas for improvement or consolidation. Identify and deploy AI-powered tools to increase scale and performance as a lean team.

MarTech & CRM Fluency : Run Salesforce, MAP (Marketo / HubSpot), attribution platforms, and analytics / BI systems in close partnership with Marketing Ops.

Revenue Operations : Determine marketing spend, channel allocation, and vendor selection in alignment with campaign goals and business priorities.

Change & Agency Management : Select and manage vendors; drive process improvements across marketing operations and GTM.

Qualifications

Marketing Leadership : 5-8+ years of experience leading marketing strategy and execution across B2B or professional services environments.

Revenue Ownership : Proven ability to generate and report on sourced / influenced pipeline tied to closed-won revenue.

Demand Generation & ABM Expertise : Experience in both broad-based demand programs and targeted ABM campaigns leveraging platforms like 6sense, Demandbase, and Bombora.

MarTech & Tool Stack Comfort : Hands-on with Salesforce, Marketo / HubSpot, attribution systems, Google Ads, SEO / SEM, analytics / BI, and AI-powered tools.

Pay range and compensation package

Comp : 130K - 180K DOE

Seniority level

Director

Employment type

Full-time

Job function

Marketing

Industries : Investment Banking and Events Services

New York City Metropolitan Area postings reflect various opportunities and recruitment activity; this description remains focused on the Director of Marketing role and is not an exhaustive listing of all positions.

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