Director of Marketing

Director of Marketing

Userpilot is a leading product growth platform used by over 1,000 SaaS companies worldwide to drive adoption, engagement, and retention. Our event-based analytics and in-app engagement tools empower product and growth teams to understand user behavior, launch personalized experiences, and accelerate revenue expansion all without engineering support.

We're looking for an experienced, data-driven Director of Marketing to lead our marketing organization and accelerate pipeline growth across multiple channels. You'll own Userpilot's overall marketing strategy from brand and positioning to demand generation, product marketing, and growth and ensure our programs translate directly into qualified pipeline and revenue.

This is a high-impact leadership role for a hands-on strategist who thrives at the intersection of PLG and sales-led growth, understands B2B SaaS go-to-market mechanics, and knows how to scale efficient, repeatable acquisition engines.

Key Responsibilities

• Own marketing strategy and pipeline goals : Build and execute the integrated marketing plan that drives predictable growth across inbound, outbound, and partner channels.
• Lead and develop the marketing team : Manage and coach leads across SEO / content, paid acquisition, demand generation, and lifecycle marketing.
• Drive demand generation programs : Oversee ABM, paid channels (Google, LinkedIn), and lifecycle campaigns to expand reach and convert high-intent audiences into SQLs and revenue.
• Strengthen our brand and messaging : Ensure consistent storytelling and positioning across channels, emphasizing our leadership in PLG and product growth analytics.
• Partner cross-functionally : Work closely with Sales, Product, and RevOps to align on ICP, campaign targeting, lead scoring, and pipeline attribution.
• Use data to guide decisions : Track CAC, pipeline contribution, channel ROI, and campaign performance continuously optimizing for efficiency and growth.
• Scale acquisition experiments : Test and operationalize new growth channels, referral initiatives, and co-marketing partnerships.
• Collaborate on product launches and GTM campaigns : Partner with Product and Product Marketing to plan go-to-market campaigns that drive awareness and adoption.

Required Skills & Experience

Compensation & Incentives

Benefits

Time Off & Leaves

Userpilot is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.