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Senior Advertising Manager

Senior Advertising Manager

Rivers CasinoPortsmouth, VA, US
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Senior Advertising Manager

Collaborates with the Director of Strategic Marketing and the Vice President of Marketing on the strategic development, direction, and implementation of all advertising activities. Additionally, manages all sales office operations and oversees all catering sales events.

Supervisory Responsibilities :

  • Yes, will supervise 3-5 direct reports.

Duties / Responsibilities :

Advertising & Marketing :

  • Manages the coordination and placement of both internal and external collateral and communication.
  • Oversee advertising, sponsorships, and all outside partnerships (PR firms, media agencies), ensuring alignment with business goals.
  • Works closely with media agencies to strategically place media, stay within budget, and identify new opportunities to grow the Rivers Portsmouth brand. Develop a strategy and maintain operational procedures to ensure maximum timeliness of jobs and cost effectiveness.
  • Identifying short-term and long-range issues and goals that must be addressed; providing information and recommending options and courses of actions; implementing directives; ability to create and make presentations both written and oral.

    • Catering Sales & Events :

  • Seeks out new catering business opportunities through networking, relationship building, and referrals to achieve revenue goals.
  • Solidifies catering sales from incoming inquiries as well as internal referrals.
  • Responsible for bookings, confirmations, billings, generating proposals and contracts.
  • Coordinates with other departments to ensure successful execution for all events.
  • Develops and manages catering sales revenue and operating budgets.
  • Develops and implements effective marketing plans to generate catering revenues. Identify trends, research the competition products, services, and pricing.
  • Creative skills to provide innovative menus while working with the chef on pricing specialty menus.
  • Work closely with the banquet department on operations and event execution.
  • Monitor sales performance of the sales team members and coach and counsel toward success.
  • Establishes performance and profit objectives for short-term and long-term goals.
  • Responsible for the accuracy and thoroughness of departmental records and reports.
  • Develop and train sales team approach with all banquet personnel.

    • Minimum Education and Experience Requirements :

  • Bachelor's degree is preferred.
  • Excellent communication skills both written and verbal.

    • Knowledge, Skills, and Abilities :

  • Strong knowledge of sales techniques, including prospecting, negotiating, and closing.
  • Ability to conduct site inspections and deliver compelling client presentations.
  • Effective time management and outstanding organizational skills.
  • Knowledge of accounting and database software.
  • Interpersonal skills to build strong internal and external relationships.
  • Strong analytical and problem-solving skills to exercise good judgment in decision-making.
  • Ability to work independently in a fast-paced, fluid environment.
  • Creative, dynamic, and enthusiastic personality with the ability to thrive under pressure.
  • Ability to prioritize and manage multiple projects simultaneously while meeting deadlines.
  • Understand how marketplace and competition impact business strategy.

    • Certifications, Licenses, and / or Registrations :

  • Gaming license / registration as required by jurisdiction(s).

    • Physical Requirements :

  • Regularly required to walk, stand, see, talk, hear, use hands / fingers, and reach with arms.
  • Ability to stoop, kneel, and occasionally lift and / or move up to 50lbs.
  • Ability to work flexible schedules, including evenings, weekends, and holidays.
  • Ability to work in an environment with moderate to loud noise, bright lights, smoke, and dust.
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    Manager Advertising • Portsmouth, VA, US

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