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Media Manager (Media Operations)
Media Manager (Media Operations)Rocket Companies • Detroit, MI, US
Media Manager (Media Operations)

Media Manager (Media Operations)

Rocket Companies • Detroit, MI, US
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Media Manager, Brand Media Operations And Strategy

As a Media Manager, Brand Media Operations and Strategy, you'll play a key role in shaping how Rocket connects with audiences across digital and traditional channels. You'll blend strategy and execution managing audience strategy, campaign operations, and cross-functional workflows that drive best-in-class media performance.

This role sits at the intersection of media strategy, data, and operations. You'll help design smarter, more efficient ways of working with agency partners, guide audience planning and optimization efforts, and ensure every campaign runs seamlessly from creative trafficking to measurement.

You'll also have the opportunity to build scalable systems and standards that strengthen how Rocket executes and measures its media investment.

About the Role

Media Strategy & Execution

  • Lead digital and mid-funnel media efforts across video, display, audio, and emerging channels to drive brand awareness and engagement.
  • Partner with agencies and internal teams to ensure campaigns are effectively planned, optimized, and measured against key business goals.
  • Guide audience planning, segmentation, and data enablement to ensure targeting, personalization, and suppression are precise and compliant.
  • Design and recommend full-funnel testing opportunities that deliver actionable insights and inform future campaigns.

Operations & Process Excellence

  • Build and document workflows that streamline collaboration between media, creative, marketing operations, and external partners.
  • Manage the end-to-end media budget process including forecasting, purchase orders, and invoice reconciliation in partnership with Finance and Procurement.
  • Lead ad operations and trafficking workflows to ensure flawless campaign launches and strong quality assurance (QA) across all placements and platforms.
  • Maintain shared documentation, campaign records, and approvals to promote operational consistency and cross-team clarity.

    • Agency & Partner Management

  • Act as the connective tissue between Rocket's internal teams and media agency partners ensuring alignment, accountability, and high performance.
  • Support agency evaluation and governance processes, including scorecards, audits, and compliance checks.
  • Manage media audit programs and partner with internal stakeholders to ensure transparency and continuous improvement in media buying practices.

    • Measurement & Optimization

  • Use audience and performance data to inform targeting strategies, creative optimizations, and channel mix decisions.
  • Collaborate with analytics and insights teams to build reports that surface learnings and drive smarter investment decisions.
  • Stay on top of media and technology trends to identify innovation and testing opportunities across channels.

    • About You

    Minimum Qualifications

  • 4+ years of experience in media planning, buying, or operations ideally within an agency or brand marketing team.
  • Bachelor's degree in Marketing, Communications, Advertising, or a related field.
  • Highly analytical and data-driven, with a solutions-oriented mindset and strong attention to detail.
  • Skilled collaborator who thrives in cross-functional environments and can communicate clearly across levels.
  • Strong understanding of media technology platforms, ad operations, verification tools, and media governance practices.
  • Experience improving workflows and implementing standardized processes across teams.
  • Proficient in project management tools (e.g., Monday.com, Smartsheet) and Microsoft Office.

    • Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put : We've got your back. Check out our full list of Benefits and Perks.

    Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard.

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    Media Manager • Detroit, MI, US