Associate Manager, Site Experience

Associate Manager, Site Experience, Lifestyle Footwear

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

The Associate Manager, Site Experience, Lifestyle Footwear is responsible for leading the digital consumer experience for New Balance's Lifestyle & Skate categories across North American Direct to Consumer eCommerce platforms. The Associate Manager must have a passion for delivering inspiring and seamless digital shopping experiences. This role connects site operations, marketing, consumer journey, and merchandising to deliver a consumer-first, brand-enhancing experience that drives the Lifestyle business and supports strategic goals.

Major Accountabilities :

• Own the end-to-end site experience for the Lifestyle and Skate business, ensuring alignment with brand identity and commercial objectives
• Develop and manage editorial calendars tailored to Lifestyle product launches, high heat collabs, seasonal trends, and regional priorities
• Optimize site functionality and merchandising to elevate the Lifestyle consumer journey and increase conversion
• Collaborate with Merchandising, Marketing, Consumer Journey, and Operations to execute Lifestyle-specific strategies and product storytelling
• Ensure seamless integration of global initiatives with regional nuances for Lifestyle campaigns and launches
• Drive innovation through testing, personalization, and data-driven enhancements focused on the Lifestyle consumer
• Conduct ongoing analysis with a strong focus on ecommerce KPIssuch as sales performance, conversion rate, traffic volume, and bounce rateto identify trends, measure impact, and guide strategic decisions
• Monitor market trends and competitor activity within the Lifestyle space to identify growth opportunities
• Lead special projects that enhance Lifestyle site experiences and present strategic recommendations to leadership

Requirements for Success :

Regular Associate Benefits :

Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword it's part of our culture.

Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount.

Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount.

Flexible Work Schedule :

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

Equal Opportunity Employer :

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and / or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.