VP, H&W - Campaign Orchestration

VP, Campaign Orchestration

The VP, Campaign Orchestration will lead the planning, coordination, and execution of integrated marketing campaigns that support the strategic growth of the Health & Wellness independent segment. This role will drive alignment across B2B and DTC channels, standardize campaign orchestration processes to ensure consistent, high-quality messaging that maximizes customer engagement and business impact. The VP will collaborate closely with cross-functional teams to deliver seamless, data-driven campaigns that advance Synchrony's Health & Wellness marketing goals.

The critical experiences the incumbent would acquire in this role include : Senior Leadership Interaction, Campaign Management, Cross-Functional Collaboration, Strategic Marketing Execution, and Data-Driven Decision Making.

Essential Responsibilities :

• Lead the end-to-end orchestration of integrated marketing campaigns targeted at the independent segment, ensuring messaging is tailored, consistent, and resonates across multiple Health & Wellness industries.
• Provide centralized strategic leadership and align campaign efforts with overall business objectives and strategic initiatives.
• Develop and enforce standardized processes for campaign planning and execution across both B2B and DTC channels, breaking down silos to deliver cohesive customer experiences.
• Collaborate closely with marketing teams responsible for content creation across channels, fostering a unified and engaging campaign presence.
• Establish frameworks for measuring campaign performance, tracking key metrics, and driving continuous optimization through data-driven insights.
• Communicate regularly with senior leadership on campaign performance, strategic progress, and opportunities for growth.
• Lead, mentor, and empower Campaign Orchestration Leads, setting clear expectations and enabling their effective coordination of acquisition, lifecycle, experience & loyalty, creative, Martech, and performance marketing.
• Lead post-launch campaign reviews by analyzing performance data and feedback to identify opportunities for optimization and scaling.
• Drive knowledge sharing of best practices, learnings, and strategic recommendations for future campaigns within and beyond the team.
• Develop and maintain feedback processes that enable continuous campaign refinement and innovation.
• Perform other duties and / or special projects as assigned.

Qualifications / Requirements :

Desired Characteristics :

Grade / Level : 13

The salary range for this position is $130,000.00 - $210,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements :

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment : When you join us, you'll be part of an inclusive culture where your individual skills, experience, and voice are not only heard but valued. Together, we're building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

Reasonable Accommodation Notice : Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

Job Family Group : Marketing